Product Description
Single-market Europe is increasingly seen as a valuable marketplace for North American goods. With its common language and highly developed service sector, this presents the UK with enormous opportunities for developing trading relations. DTI's Gateway project, established in 1996/7, is aimed to support this development and to encourage US and Canadian companies to use UK services, and the UK as a base for their European operations. "United Kingdom: Business gateway to Europe" follows up this initiative and aims to provide a unique showcase of UK service capabilities both for North American companies and other international businesses seeking a European base.
From the Author
A review from AsiaThe cultural diversity of Europe, as well as the complexity of its business practices, can make it very difficult for companies to establish themselves. The UK, however, with its common language, entrepreneurial culture and world-class service providers, can make a perfect gateway to Europe, particularly for North American companies. This unique publication, supported by the DTI, provides an invaluable showcase of UK service capabilities, focusing in particular on: marketing, market research, advertising and public relations finance, corporate banking, venture capital logistics, location incentives,supply chain management recruitment and training industrial capabilities, R&D, technology transfer market potential. In addition, it shows through recent case studies how British service partners have been instrumental in establishing the European market presence of leading US and international brands.
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