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Do Your Own Market Research (Business Enterprise) (Paperback)

by Paul N. Hague (Author), Peter Jackson (Author)

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Product details

Paperback: 160 pages
Publisher: Kogan Page Ltd; 3rd Revised edition edition (30 Jun 1998)
Language English
ISBN-10: 0749426527
ISBN-13: 978-0749426521
Product Dimensions: 21 x 13.4 x 1.4 cm
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Amazon.co.uk Sales Rank: 347,507 in Books (See Bestsellers in Books)

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Product Description

Product Description
This manual covers the skills and techniques required to carry out effective market research. It provides advice and case studies, and is aimed at owners and managers of smaller businesses, public sector managers, and anyone undertaking market research for the first time.

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