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A Marketing Action Plan for the Growing Business

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A Marketing Action Plan for the Growing Business (Paperback)

by Shailendra Vyakarnam (Author), John Leppard (Author)

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Product details

Paperback: 224 pages
Publisher: Kogan Page Ltd; 2nd Revised edition edition (1 Jan 1999)
Language English
ISBN-10: 0749426497
ISBN-13: 978-0749426491
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 1,202,157 in Books (See Bestsellers in Books)

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Product Description

Product Description
The problem faced by most small companies is not the lack of opportunities, but the lack of resources, by they people, equipment, skills or money. This book will show how a small company can harness its resources so as to focus on the best and most profitable marketing opportunities, and swing the odds of success more favourably in its direction. The possible choices and their implications for the business are analysed in detail. The authros examine the impact of marketing strategies on finances and personnel so each company can choose the option best suited to its circumstances, and develop the action plan necessary for its implementation.

About the Author
Dr Shailendra Vyakarnam MBA is Professor of Enterprise at Nottingham Trent University and Director of Transitions - a Cambridge based consultancy specialising in growing businesses - John Leppard runs his own consulting business and has worked with small companies for many years.

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