How to Write a Marketing Plan (Creating Success) (Creating Success) (Creating Success) by John Westwood
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Product Description
Book Description
What are the aims of your marketing department? Do you think further ahead than the next campaign? Get to grips with the ins and outs of researching, preparing and writing a marketing plan in just 30 minutes. This practical pocket book will show you how to: identify your marketing objectives; turn those objectives into strategies; set budgets and stick to them; write and present the plan. Create an effective, achievable plan that will improve results with this 30 minute guide!
Synopsis
Part of a series of pocket guides aimed at enabling the reader to learn a new skill in just 30 minutes, this text presents a practical guide to the ins-and-outs of researching, preparing and writing a marketing plan.
See all Product Description
What are the aims of your marketing department? Do you think further ahead than the next campaign? Get to grips with the ins and outs of researching, preparing and writing a marketing plan in just 30 minutes. This practical pocket book will show you how to: identify your marketing objectives; turn those objectives into strategies; set budgets and stick to them; write and present the plan. Create an effective, achievable plan that will improve results with this 30 minute guide!
Synopsis
Part of a series of pocket guides aimed at enabling the reader to learn a new skill in just 30 minutes, this text presents a practical guide to the ins-and-outs of researching, preparing and writing a marketing plan.
See all Product Description
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