How to Write a Marketing Plan (Creating Success) (Creating Success): 50 by John Westwood |
by Brian Finch
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Product Description
Product Description
Part of a series of pocket guides aimed at enabling the reader to learn a new skill in just 30 minutes, this text presents a practical guide to the ins-and-outs of researching, preparing and writing a marketing plan.
From the Author
This is a practical mini-guide to Marketing Planning.I started my career in Sales and had little formal training in Marketing. This made me ideally placed to write books on Marketing Planning, which can be understood and used by salesmen, sales managers, general managers and others with no formal marketing training as well as by professional marketers. This book includes marketing theory, but only as much as is necessary to support the goal, which is to teach the reader how to write marketing plans. Over the years I had prepared a standard format which I used for my marketing plans. The book uses this format. It provides a framework which will allow you to put together a rudimentary plan in a very short space of time. The format will make your plan look professional, even if you have little data to base it on. In my experience, it cuts out confusing detail and lets you put together a well laid out plan in a short time, without having to spend endless hours doing it. You don't need a special software package either – just list the main headings using a word processing programme such as Word and prepare the figures in tables using Excel or Lotus 1-2-3. This book makes marketing planning simple for non-marketing professionals, majors on industrial goods as well as consumer goods and services and shows you a simple format to use for your marketing plans. My books on Marketing Planning have been published in more than 16 languages, including German, Spanish, Portuguese, Russian and Chinese.
Part of a series of pocket guides aimed at enabling the reader to learn a new skill in just 30 minutes, this text presents a practical guide to the ins-and-outs of researching, preparing and writing a marketing plan.
From the Author
This is a practical mini-guide to Marketing Planning.I started my career in Sales and had little formal training in Marketing. This made me ideally placed to write books on Marketing Planning, which can be understood and used by salesmen, sales managers, general managers and others with no formal marketing training as well as by professional marketers. This book includes marketing theory, but only as much as is necessary to support the goal, which is to teach the reader how to write marketing plans. Over the years I had prepared a standard format which I used for my marketing plans. The book uses this format. It provides a framework which will allow you to put together a rudimentary plan in a very short space of time. The format will make your plan look professional, even if you have little data to base it on. In my experience, it cuts out confusing detail and lets you put together a well laid out plan in a short time, without having to spend endless hours doing it. You don't need a special software package either – just list the main headings using a word processing programme such as Word and prepare the figures in tables using Excel or Lotus 1-2-3. This book makes marketing planning simple for non-marketing professionals, majors on industrial goods as well as consumer goods and services and shows you a simple format to use for your marketing plans. My books on Marketing Planning have been published in more than 16 languages, including German, Spanish, Portuguese, Russian and Chinese.
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