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30 Minutes to Brainstorm Great Ideas (30 Minutes) (Paperback)
by Alan Barker (Author)
5.0 out of 5 stars  (1 customer review)

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Product details
  • Paperback: 64 pages
  • Publisher: Kogan Page Ltd (30 Nov 1997)
  • Language English
  • ISBN-10: 0749423587
  • ISBN-13: 978-0749423582
  • Product Dimensions: 16.4 x 10.6 x 0.8 cm
  • Average Customer Review: 5.0 out of 5 stars  (1 customer review)
  • Amazon.co.uk Sales Rank: 601,801 in Books (See Bestsellers in Books)
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Product Description
Synopsis
Provides ideas and advice on brainstorming alone or in a group to come up with ideas that really work.

From the Author
It can be something of a dirty word - 'brainstorming'. Mention it and count the raised eyebrows.

Why the mixed reputation? The reason, I think, is that many people don't know how to conduct a brainstorming session properly.

Brainstorming is a structured process to help us think creatively. It doesn't have to be complicated; but it does have to be disciplined. Forget 'outside the box'; if you want brainstorming to work, you have to use a few simple guidelines.

This book starts with the essential rules of brainstorming and goes on to offer some other practical techniques that will help you generate new ideas. Here, you'll find just what you need to make your brainstorming sessions effective, productive and fun.

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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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4 of 4 people found the following review helpful:
5.0 out of 5 stars Excellent quick guide to lateral thinking techniques, 29 Aug 2001
By A Customer
Fantastic little book which gives loads of information on brainstorming techniques. Gives just the right amount of background history to 'brainstorming' without becoming dull and heavy on the theory.

The information is concise and gets to the point. Would be very useful as background reading and in conjuction with brainstorming consultants or facilitators.

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