by John Caunt
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Why the mixed reputation? The reason, I think, is that many people don't know how to conduct a brainstorming session properly.
Brainstorming is a structured process to help us think creatively. It doesn't have to be complicated; but it does have to be disciplined. Forget 'outside the box'; if you want brainstorming to work, you have to use a few simple guidelines.
This book starts with the essential rules of brainstorming and goes on to offer some other practical techniques that will help you generate new ideas. Here, you'll find just what you need to make your brainstorming sessions effective, productive and fun.
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