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User-centred Graphic Design: Mass Communication and Social Change (Paperback)

by Jorge Frascara (Author) "This book intends to assist the practice of visual communication design, proposing it as an activity directed at affecting the knowledge, the attitudes and the..." (more)

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Product details

Paperback: 147 pages
Publisher: Taylor & Francis Ltd; illustrated edition edition (8 May 1997)
Language English
ISBN-10: 0748406727
ISBN-13: 978-0748406722
Product Dimensions: 24.6 x 17 x 0.8 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 2,123,005 in Books (See Bestsellers in Books)

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Product Description

Product Description
This text presents the important contribution that visual communication design can make to society, beyond its usual commercial applications. It identifies successful socially orientated projects, demonstrating the human and economic benefits that can be achieved through good communication design. The book also discusses a user-centred approach to Design, Including Notions Of Social Marketing, Design Methods And different information-gathering techniques.; The book closes with a discussion of a new professional profile for the graphic designer which reflects the complex cultural, psychological and often political issues that in turn affect, construct and contextualize our daily communications.

About the Author
Frascara; Jorge University of Alberta, Edmonton, Canada,Meurer; B ,vanToorn; J ,Winkler; D ,

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This book intends to assist the practice of visual communication design, proposing it as an activity directed at affecting the knowledge, the attitudes and the behaviour of people. Read the first page

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