Have one to sell? Sell yours here
 
 
One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book)
 
See larger image 
Share your own customer images
Publisher: learn how customers can search inside this book.

One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book) (Hardcover)

by James McGregor (Author)
4.7 out of 5 stars  See all reviews (3 customer reviews)

Available from these sellers.


10 used from £0.40
Other Editions: RRP: Our Price: Other Offers:
Paperback (Reprint) 14 used & new from £1.63

Customers Who Bought This Item Also Bought

Mr. China

Mr. China

by Tim Clissold
4.7 out of 5 stars (30) 
Doing Business in China for Dummies

Doing Business in China for Dummies

by Robert Collins
£9.74
Capitalism with Chinese Characteristics: Entrepreneurship and the State

Capitalism with Chinese Characteristics: Entrepreneurship and the State

by Yasheng Huang
£13.19
Chinese Business Etiquette

Chinese Business Etiquette

by Scott D. Seligman
£6.44
The Writing on the Wall: China and the West in the 21st Century

The Writing on the Wall: China and the West in the 21st Century

by Will Hutton
3.1 out of 5 stars (19)  £6.96
› Explore similar items

Product details

  • Hardcover: 336 pages
  • Publisher: Free Press (11 Oct 2005)
  • Language English
  • ISBN-10: 0743258398
  • ISBN-13: 978-0743258395
  • Product Dimensions: 22.9 x 15.5 x 3 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 196,501 in Books (See Bestsellers in Books)

    Popular in these categories:

    #38 in  Books > Business, Finance & Law > Sales & Marketing > International
    #54 in  Books > Society, Politics & Philosophy > Government & Politics > Countries & Regions > Far East > China

    •  Would you like to update product info or give feedback on images?

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product)
 
china
globalization
business wish list
investing
business
world dynamics
james mcgregor
international business
great primer on putting together deals i...
customer service

Your tags: Add your first tag
 
See most popular tags
 

Customer Reviews

3 Reviews
5 star:
 (2)
4 star:
 (1)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.7 out of 5 stars (3 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
2 of 2 people found the following review helpful:
4.0 out of 5 stars Doing Business in China for Fortune 500 CEOs, 12 Jan 2006
By Professor Donald Mitchell "Jesus Makes Me a P... (Boston) - See all my reviews
(TOP 10 REVIEWER)      
Mr. McGregor has written a fine book about how high profile, large companies should go about approaching business opportunities in China. Each case history could have saved hundreds of large American companies serious money and lots of delay.

By contrast, the book doesn't provide much guidance for those who are going to be extending smaller enterprises into China today. But you would be better off knowing about some of the cultural experiences than not knowing them. I thought the example of Morgan Stanley's difficulties in establishing a Chinese joint venture investment bank was the most helpful example from this perspective.

But if you spent an hour with someone who has worked in a Chinese joint venture established in the last five years, you would have learned all of the same lessons. So the material is pretty basic. In fact, the book's main value may be to encourage you to do your homework to find out how others have fared in China in pursuing ideas like the ones you have.

Help other customers find the most helpful reviews  
Was this review helpful to you? Yes No


 
1 of 1 people found the following review helpful:
5.0 out of 5 stars Lively, practical insights on business in China, 3 Feb 2006
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
China has a reputation for vast complexity, but journalist James McGregor demystifies many of its modern business practices by placing them in their historical context and explaining why the Chinese view foreigners with such concern. He is extremely familiar with his subject, shares great material, and deftly describes his experiences and the nuances of Chinese society. He enlivens the stories in this well-organized book with great journalistic detail. Each chapter starts with a case study from history or business, followed by the author’s synthesis of the chapter’s main ideas. The chapters end with bullet precap crucial points. We find this historically grounded, practical book essential for anyone doing business in China. If you need to earn the trust of Chinese business colleagues or if you must determine whether you can trust them, read on.
Help other customers find the most helpful reviews  
Was this review helpful to you? Yes No


 
5.0 out of 5 stars McGregor really knows China, 30 Jun 2008
By Forest (Lancashire, England) - See all my reviews
It's great to see someone who actually know China and write about it. This insightful book is a must read for those who want to know more about modern China. Highly recommended.
Help other customers find the most helpful reviews  
Was this review helpful to you? Yes No

Share your thoughts with other customers: Create your own review
 
 
 
Only search this product's reviews


Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
   
Related forums

Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject














i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback


Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.