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One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book)
 
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One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book) (Hardcover)
by James McGregor (Author)
4.7 out of 5 stars  (3 customer reviews)

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16 used & new available from £3.07
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Product details
  • Hardcover: 336 pages
  • Publisher: Free Press (Oct 2005)
  • Language English
  • ISBN-10: 0743258398
  • ISBN-13: 978-0743258395
  • Product Dimensions: 22.9 x 15.5 x 3 cm
  • Average Customer Review: 4.7 out of 5 stars  (3 customer reviews)
  • Amazon.co.uk Sales Rank: 20,897 in Books (See Bestsellers in Books)

    Popular in these categories:

    #2 in  Books > Business, Finance & Law > Sales & Marketing > International
    #4 in  Books > Society, Politics & Philosophy > Government & Politics > Countries & Regions > Far East > China

    (Publishers and authors: Improve Your Sales)
  • Other Editions: Paperback (Reprint) |  All Editions

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Customer Reviews

3 Reviews
5 star: 66%  (2)
4 star: 33%  (1)
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Lively, practical insights on business in China, 3 Feb 2006
By Rolf Dobelli "getabstract.com" (Luzern Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
China has a reputation for vast complexity, but journalist James McGregor demystifies many of its modern business practices by placing them in their historical context and explaining why the Chinese view foreigners with such concern. He is extremely familiar with his subject, shares great material, and deftly describes his experiences and the nuances of Chinese society. He enlivens the stories in this well-organized book with great journalistic detail. Each chapter starts with a case study from history or business, followed by the author’s synthesis of the chapter’s main ideas. The chapters end with bullet precap crucial points. We find this historically grounded, practical book essential for anyone doing business in China. If you need to earn the trust of Chinese business colleagues or if you must determine whether you can trust them, read on.
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1 of 1 people found the following review helpful:
4.0 out of 5 stars Doing Business in China for Fortune 500 CEOs, 13 Jan 2006
Mr. McGregor has written a fine book about how high profile, large companies should go about approaching business opportunities in China. Each case history could have saved hundreds of large American companies serious money and lots of delay.

By contrast, the book doesn't provide much guidance for those who are going to be extending smaller enterprises into China today. But you would be better off knowing about some of the cultural experiences than not knowing them. I thought the example of Morgan Stanley's difficulties in establishing a Chinese joint venture investment bank was the most helpful example from this perspective.

But if you spent an hour with someone who has worked in a Chinese joint venture established in the last five years, you would have learned all of the same lessons. So the material is pretty basic. In fact, the book's