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The Big Red Fez: How to Make Any Web Site Better (Paperback)

by Seth Godin (Author)

3.0 out of 5 stars See all reviews (5 customer reviews)

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Product details

Paperback: 112 pages
Publisher: Simon & Schuster; 1st Fireside Ed edition (28 Jan 2002)
Language English
ISBN-10: 0743227905
ISBN-13: 978-0743227902
Product Dimensions: 21.5 x 14.1 x 0.8 cm

Average Customer Review: 3.0 out of 5 stars See all reviews (5 customer reviews)

Amazon.co.uk Sales Rank: 346,427 in Books (See Bestsellers in Books)
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#36 in Books > Business, Finance & Law > Sales & Marketing > Direct

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"Business Week"Seth Godin is the ultimate entrepreneur for the Information Age.

Synopsis

Identifies the guiding principles behind creating websites that satisfy visitors and keep them coming back for more.

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Customer Reviews

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8 of 8 people found the following review helpful:

5.0 out of 5 stars Worth far More Than it's Price, 24 May 2004

By	Stephen Bell - See all my reviews

This review is from: The Big Red Fez (A Free Press book) (Paperback)

I read the electronic version of The Big Red Fez. I'm a new media and marketing person but it's always good to be reminded of the basics of what we're trying to achieve.

Seth's critique of some of the best known names on the Web is refreshing. Not all of them come out well, I might add - and looking at the sites he criticises, I find myself saying "Yes, he's right about that!" Not even the big boys get it right, which leaves plenty of space for my customers to do better!

It's not only a "must read" it's a "must re-read at regular intervals" to remind us all that without the fundamentals being correct, a web presence degrades to an online company brochure - if that.

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3 of 3 people found the following review helpful:

4.0 out of 5 stars Nice simple book with great case studies, 30 Dec 2005

By	C. Killick "craig killick" (Hampshire UK) - See all my reviews (REAL NAME)

This review is from: The Big Red Fez (A Free Press book) (Paperback)

Another Seth Godin easy read with great practical (and real) ideas to work on. See how other people are going right and wrong.

You just need to read this book, that seems to state the obvious, to give you lots of simple changes that you could make to your web site to give it more impact.

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2 of 2 people found the following review helpful:

1.0 out of 5 stars The Big Red Fez: How to Make Any Web Site Better By Seth Godin, 13 Jan 2008

By	Mikey Smiley (Eire) - See all my reviews

This review is from: The Big Red Fez (A Free Press book) (Paperback)

What a very odd & strange book.
I purchased this on Amazon without actually flicking through it. One of the dangers of online purchasing I suppose.

I have heard of the author - he wrote some well regarded books on the issue of permission based marketing. The tag-line of the book was: how to make any Web site better. Buyers beware of any book with a cheesy / overly-simplistic tag-line.

So to the book itself.
Over Christmas with a bit of time to spare I started reading this book. Two short sessions is all it took to complete this book. I could easily have completed it in one reading. There is 108 pages in the book, every second page is a picture & the pages that do have writing on them - consist usually of about a half page of text.

The author presents a number of Web-sites & outlines how they could be improved. To be honest the author picks on lame sites & explains their failings. A fairly easy task you may think - & you may be very right in thinking this.

This book is from 2002 - Hadn't realised this at the time of purchase.

Seth Godin is a marketing man - & this book is marketed at those people who do not know a lot about Web-sites . After reading this book these people will still know very little about Web-sites.

It is a nothing of a book - & unlikely to encourage you to read this author again. I have another book by the author - Survival is Not Enough. Really looking forward to reading it - Not.

A visitor takes 3 seconds on average to decide whether to stay on a web-site. I would think it is less than 3 seconds for your average reader to decide on the value of this book.

Books like this are of historical interest at best. The author should really update the content or he will disappoint additional readers like myself.

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Most Recent Customer Reviews

1.0 out of 5 stars Old and dated - buy a newer book
The web has moved on significantly since this book was written. There are better, newer books around covering the usability. Read more

Published 9 months ago by Brookhouse

4.0 out of 5 stars less useful for websites used as marketing tools
This book contains useful and practical advice for optimizing a range of websites. However, its focus is on websites that aim to generate direct income by selling products or... Read more

Published 23 months ago by Db Weedon

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