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Unleashing the Ideavirus (Paperback)
by Seth Godin (Author)
4.0 out of 5 stars  (3 customer reviews)
RRP: £9.99
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23 used & new available from £4.96

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Product details
  • Paperback: 224 pages
  • Publisher: Simon & Schuster Ltd; New Ed edition (2 Jan 2002)
  • Language English
  • ISBN-10: 074322065X
  • ISBN-13: 978-0743220651
  • Product Dimensions: 21.4 x 13.4 x 2.4 cm
  • Average Customer Review: 4.0 out of 5 stars  (3 customer reviews)
  • Amazon.co.uk Sales Rank: 13,028 in Books (See Bestsellers in Books)
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Product Description
Synopsis
Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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