or
Sign in to turn on 1-Click ordering.
 
 
More Buying Choices
19 used & new from £3.97

Have one to sell? Sell yours here
 
   
Unleashing the Ideavirus
 
 

Unleashing the Ideavirus (Paperback)

by Seth Godin (Author)
4.0 out of 5 stars  See all reviews (3 customer reviews)
RRP: £9.99
Price: £5.49 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £4.50 (45%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Want guaranteed delivery by Tuesday, November 10? Choose Express delivery at checkout. See Details
12 new from £3.97 7 used from £4.94

Frequently Bought Together

Unleashing the Ideavirus + Purple Cow: Transform Your Business by Being Remarkable + Permission Marketing: Turning Strangers into Friends and Friends into Customers
Price For All Three: £17.80

Show availability and shipping details


Customers Who Bought This Item Also Bought

Permission Marketing: Turning Strangers into Friends and Friends into Customers

Permission Marketing: Turning Strangers into Friends and Friends into Customers

by Seth Godin
4.3 out of 5 stars (18)  £6.49
Purple Cow: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin
3.6 out of 5 stars (14)  £5.82
Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas

Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas

by Seth Godin
4.9 out of 5 stars (7)  £6.24
The Big Red Fez (A Free Press book)

The Big Red Fez (A Free Press book)

by Seth Godin
3.0 out of 5 stars (5)  £4.34
Tribes

Tribes

by Seth Godin
3.9 out of 5 stars (24)  £6.69
Explore similar items

Product details

  • Paperback: 224 pages
  • Publisher: Simon & Schuster Ltd; New edition edition (2 Jan 2002)
  • Language English
  • ISBN-10: 074322065X
  • ISBN-13: 978-0743220651
  • Product Dimensions: 21.4 x 13.4 x 2.4 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 221,260 in Books (See Bestsellers in Books)

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
   Anthony Robbins UK opens new browser window
www.anthony-robbins.org.uk  -  The official UK portal. Biography, testimonials, seminars. 
  
 

Product Description

Product Description

Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.


About the Author

Seth Godin is Vice President, Direct Marketing, for Yahoo! He founded the phenomenally successful online marketing company Yoyodyne before selling it to Yahoo in 1998.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
 

Your tags: Add your first tag
 


 

Customer Reviews

3 Reviews
5 star:
 (1)
4 star:
 (1)
3 star:
 (1)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.0 out of 5 stars (3 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
16 of 16 people found the following review helpful:
3.0 out of 5 stars Not Seth's Best, 27 Nov 2003
Seth takes a whole book to tell you what you probably already know about "idea viruses" and the bits you didn't he could have told you in a few pages. It's not truely devoid of merit, it's just like many books of this sort, it doesn't tell you how to do something, which to be fair Godin says this much himself towards the end of the book, but it does give you those sparks... "Ah we could do something like that" or "We do have advocates who might be able to help".

The Idea Virus is guilty of rebranding other marketing ideas with cheesy new names, calling Advocates or Opinion Formers, Sneezers etc, but it is an easy to read book that does give some insight into why good ideas have worked.

It is not a book that for a few pounds investment will make you millions! - But it probably made him loads!

If you are studying business/marketing etc, then this book is great for providing "real world" examples.

A book of his that I'd really recommend is the Big Red Fez - which tells you how to make effective, marketing driven websites and it does tell you what to do.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
5 of 5 people found the following review helpful:
5.0 out of 5 stars A must read for marketers, 7 Oct 2002
By Mark Emanuelson (London, United Kingdom) - See all my reviews
(REAL NAME)   
With the proliferation of advertising and marketing messages, your target customers are over communicated, tuned out, and tired of the latest promotion gimmick. Instead of sending even more direct mail, spamming with e-mail, or spending big money on advertising schedules, look into the power of the word of mouth and how to influence customers today. Seth Godin has got it right, and put forth a framework to understand the tremendous marketing power from employing 'sneezers' to spread the word about your product. This is a must read for any marketer in today's economy.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
1 of 1 people found the following review helpful:
4.0 out of 5 stars a exciting read and some very positive thinking, 28 May 2007
By Christopher Jenkins "chris jenkins" (Boscombe, Dorset) - See all my reviews
(REAL NAME)   
I'll start by saying out of all of Seth's books my favourite still remains 'Free Prize inside'. It was also the first book of his I read, so maybe that made a difference.

however, I find his style of writing to be very entertaining, not preachy and full of enthusiasm from someone who obviously enjoys what he does.

Some of the anecdotes have cropped up before, but unlike other authors who write similar books, he is forgiven as the vast majority makes you think.

Some books pertain to have all the answers, this one gives you a helping hand along the way... I read books of this nature to get inspiration and ideas or how others have approached situations previously.

Seth's books are easy to read and very enjoyable.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Only search this product's reviews



Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

   


Listmania!


Look for similar items by category


Look for similar items by subject


Feedback

Ad

Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.