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Bug: The Strange Mutations of the World's Most Famous Car
 
 
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Bug: The Strange Mutations of the World's Most Famous Car (Hardcover)

by Phil Patton (Author) "at the end of the twentieth century the largest city on the planet is Mexico City, an immense sprawl of some 30 million inhabitants ..." (more)
5.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Hardcover: 256 pages
  • Publisher: Simon & Schuster International; 1st Edition. edition (17 Mar 2003)
  • Language English
  • ISBN-10: 0743202422
  • ISBN-13: 978-0743202428
  • Product Dimensions: 24 x 16.4 x 2.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 1,110,000 in Books (See Bestsellers in Books)

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Review

"Kirkus Reviews" A peppy, perspicacious cultural history of the Volkswagen...With brio and dash, Patton (Dreamland, 1998, etc.) charts the long strange trip of the little bug that became a grand cultural totem.


Product Description

The in-depth history of a mass produced, affordable car that began in 1930's Germany and took over the world to became an icon The BUG story is of Nazi propaganda, brilliant innovations in automotive design, and of its strange and startling transformations into cultural icons as varied as Ken Kesey's magic bus, 'Herbie' in Disney's The Love Bug, and Charlie Manson's dune buggy...The Volkswagen was a project dear to Adolph Hitler's heart, and in his first public appearance as Chancellor, he promised a 'real car for the German people', a mass-produced car that would be as affordable as a motorcycle. But after the war, the Bug moved beyond Germany with a revolutionary advertising campaign and a huge potential market, becoming a phenomenal success. Phil Patton tells the fascinating story of how the Bug was designed and developed in the 1930s by the legendary German automotive designer, Ferdinand Porsche, and how it became an icon, wholly removed from its Nazi past. And in 1998, executives from Germany unveiled the New Beetle, whose only assembly plant is in Mexico. Patton shows how a whole new strategy was devised for the company - selling cars is show business.
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at the end of the twentieth century the largest city on the planet is Mexico City, an immense sprawl of some 30 million inhabitants. Read the first page
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5.0 out of 5 stars The Perfect People's Car; well, maybe not...., 18 Jul 2008
By GRH "Ex WHA Jet" (British Columbia) - See all my reviews
This review is from: Bug: The Strange Mutations of the World's Most Famous Automobile (Paperback)
Author Phil Patton has done an excellent job describing how the VW mirrored the various time periods of it's existence. From Adolph Hitler's intent to create a car for the German Volk; the heir apparent to Henry Ford's Model T, to it's "status" as a fashion statement by Leftist college educated Americans in the 1950s and early 1960s who were making a statement against Detroit's agenda of "bigger is better", to the Bug's becoming the icon of the nihilistic drug fueled hippies of the late 1960s and early 1970s, and finally to it's demise because it was product that had been obsolete for decades. In reality, it very much was a pathetic excuse of a car, and that Volkwagen survived so long building this one vehicle defies logic. The irony now is the the Volkwagen company of 2008 has adopted the Alfred Sloan philosophy of a "car for every purse and purpose", ie witness the wide range of models marketed via the VW, Audi, Skoda, SEAT, Bentley, Lamborghini, Porsche, and Bugatti marques. History, though, is cyclical. If the Democrats under Obama win the White House, maybe that will be an indication that Americans once again will snap up a joke of a vehicle, one that symbolizes an age of diminished expections. Maybe India's Ta Ta Motors will step up the plate !!
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