Amazon.co.uk: Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society: Arthur Asa Berger: Books

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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society (Paperback)
by Arthur Asa Berger (Author)

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Product details

Paperback: 192 pages
Publisher: Rowman & Littlefield Publishers (28 Aug 2000)
Language English
ISBN-10: 0742500314
ISBN-13: 978-0742500310
Product Dimensions: 22.8 x 14.8 x 1.2 cm
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Amazon.co.uk Sales Rank: 607,485 in Books (See Bestsellers in Books)

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Other Editions: Hardcover | All Editions

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Synopsis
Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. He explores how advertising works and how society does or doesnAIt respond to it, and he gives two detailed interpretations of ads to offer readers step-by-step frameworks for decoding print ads and television commercials.