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Smart Mobs: The Next Social Revolution (Paperback)

by Howard Rheingold (Author) "If you want to experience virtual reality without putting your head in a computer, take the subway to Shibuya station and follow the signs to..." (more)
3.5 out of 5 stars See all reviews (2 customer reviews)
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Product details

  • Paperback: 288 pages
  • Publisher: Perseus Books,U.S.; New edition edition (25 Sep 2003)
  • Language English
  • ISBN-10: 0738208612
  • ISBN-13: 978-0738208619
  • Product Dimensions: 22.6 x 15 x 2.3 cm
  • Average Customer Review: 3.5 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 222,219 in Books (See Bestsellers in Books)

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Product Description

Product Description
"A vivid mural of thenew frontier of the mobile Web."- Fast Company . Smart Mobs takes us on a journey around the world for a preview of the next techno-cultural shift. The coming wave, says Rheingold, is the result of super-efficient mobile communications-cellular phones, wireless-paging, and Internet-access devices-that will allow us to connect with anyone, anytime, anywhere.Rheingold offers a penetrating perspective on the new convergence of pop culture, cutting-edge technology, and social activism. He also reminds us that the real impact of mobile communications will come not from the technology itself but from how people use it, resist it, and adapt to it.
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If you want to experience virtual reality without putting your head in a computer, take the subway to Shibuya station and follow the signs to "Hachiko." Read the first page
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19 of 22 people found the following review helpful:
3.0 out of 5 stars A fairly balanced global perspective, 27 May 2003
By P. Golding - See all my reviews
(REAL NAME)   
This review is from: Smart Mobs: The Next Social Revolution (Hardcover)
Rheingold is a widely publicised techno-oracle of our age, having made his mark with his earlier works and ideas on virtual reality. If you’re already familiar with the potential of mobile technology, then this book may disappoint a little, especially if one is looking for something very prescient from the mind of Rheingold. In fact, his book is more about observations, full of vignettes from many encounters with both users and creators of mobile phone technology. The emphasis is on the social arrangements that are facilitated by mobile technology and he offers some useful takes on the influence of cultural context, a refreshing change from a US-centric view that one might otherwise expect.

Rheingold revisits the submersion aspects of VR by digging deeper into the progress made in wearable computing and the greater possibilities that wireless connectivity now offers. The segues from current technology and social practises to what is plausibly possible in the future are quite believable, the reflection and experience of Rheingold appears to restrain how far he is willing to speculate. Augmented reality is discussed. This appears highly conceivable and Rheingold helps us to understand its new powers thanks to location-finding technologies combined with ubiquitous wireless access.

In the current climate of doomsayers for wide-area wireless (e.g. 3G), this book is worth reading as it reclaims some of the lost ground and puts it back in the camp of the believers, those for whom true ubiquity is an article of faith. By emphasising on the social shaping powers of mobile technology, Rheingold is reinforcing the virtuous circle between ubiquity and utility, although, not wishing to over hype the benefits, Rheingold bravely pricks our sanitised view of technology by cautioning us about some of the negative consequences of pervasive (Invasive) technology.

For a more detailed and immediate analysis of next generation mobile services,

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3 of 4 people found the following review helpful:
4.0 out of 5 stars Insightful book on how society changes with mobile phone, 27 April 2005
I found the book a thought-provoking and thoroughly enjoyable read. It includes plenty of examples and Rheingold's thoughts on how the mobile phone especially will change society. To me it seems to build on thoughts in Timo Kopomaa's book City in Your Pocket, and now more recent books such as Paul Golding's Next Generation Wireless Applications, or Ahonen & Moore's Communities Dominate Brands seem to then take these concepts from the academic and philosphical views into the more practical. I warmly recommend this book and am certain it will be considered one of the classics of the industry.
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