Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.
Frequently Bought Together
Customers Who Bought This Item Also Bought
Winning at New Products: Accelerating the Process from Idea to Launch by Robert G. Cooper |
by Bo Edvardsson
|
by Robert G. Cooper
|
by Robert G. Cooper
|
by Geoffrey Nicholson
|
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Product Description
Product Description
How service industries can become more competitive by applying the principles of product developmentfrom bestselling and award-winning product development experts.. As the lines between products and services become less and less distinct, many managers and consultants advocate that manufacturing companies learn to think like the service sectorget close to the customer, offer multi-dimensional solutions, provide high-quality support. But in todays highly competitive and constantly changing marketplace, managers in service industries, such as banking, insurance, financial services, utilities, and retailing, can benefit enormously by thinking like manufacturersemploying a rigorous product development model to create and test new offerings, develop the most promising ones, and see them to market successfully. In Product Development for the Service Sector, product development experts Cooper and Edgett draw from their extensive research, teaching, and consulting experience to offer service sector executives and managers a comprehensive overview of the principles of product development and how they can be successfully applied in any service industry.
How service industries can become more competitive by applying the principles of product developmentfrom bestselling and award-winning product development experts.. As the lines between products and services become less and less distinct, many managers and consultants advocate that manufacturing companies learn to think like the service sectorget close to the customer, offer multi-dimensional solutions, provide high-quality support. But in todays highly competitive and constantly changing marketplace, managers in service industries, such as banking, insurance, financial services, utilities, and retailing, can benefit enormously by thinking like manufacturersemploying a rigorous product development model to create and test new offerings, develop the most promising ones, and see them to market successfully. In Product Development for the Service Sector, product development experts Cooper and Edgett draw from their extensive research, teaching, and consulting experience to offer service sector executives and managers a comprehensive overview of the principles of product development and how they can be successfully applied in any service industry.
Inside This Book
(Learn More)
First Sentence
A service organization has two choices in today's combative business environment: Succeed at developing new service products, or fail as a company. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
A service organization has two choices in today's combative business environment: Succeed at developing new service products, or fail as a company. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Customer Reviews
There are no customer reviews yet. Create your own review
| |||
Video reviews
|
 |
Listmania!
|
|
Look for similar items by category
- Books > Business, Finance & Law > Management > Research & Development
- Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Books > Business, Finance & Law > Sales & Marketing > Customer Services
- Books > Business, Finance & Law > Sales & Marketing > Product Management
- Books > Science & Nature > Chemistry > Industrial Chemistry
- Books > Science & Nature > Engineering & Technology > Chemical
- Books > Scientific, Technical & Medical > Engineering > Industrial Chemistry & Manufacturing Technologies
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
The PDMA Handbook of New Product...
The completely revised and updated "bible"of new product development...
Read more
|
More From Robert G. Cooper
Winning at New Products: Accelerating... The landmark book that defines successful product development-revised...
Read more
|
Treat Someone
With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is). |
||||||||
| |||||
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue Shopping: Top Sellers
| ||||
Amazon Home | |
| International Sites: United States | Germany | France | Japan | Canada | China | |
| Business Programs: Sell on Amazon | Fulfilment by Amazon | Join Associates | Join Advantage | |
| Customer Service | Help | View Basket | Your Account | |
| About Amazon.co.uk | Careers at Amazon | |
| Conditions of Use & Sale | Privacy Notice © 1996-2009, Amazon.com, Inc. and its affiliates |