Quantity:

More Buying Choices

21 used & new from �14.36

Have one to sell? Sell yours here

Managing Enterprise Content: A Unified Content Strategy (Paperback)

by Ann Rockley (Author) "Content management has become a hot topic as organizations have struggled to manage their content ..." (more)

5.0 out of 5 stars See all reviews (1 customer review)

RRP:	�30.99
Price:	�21.33 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save:	�9.66 (31%)
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Only 5 left in stock--order soon (more on the way).

Want guaranteed delivery by Tuesday, November 17? Choose Express delivery at checkout. See Details

14 new from �18.54 7 used from �14.36

Frequently Bought Together

The Content Management Handbook (Become an Expert)

Price For All Three: �75.80

Show availability and delivery details

This item: Managing Enterprise Content: A Unified Content Strategy by Ann Rockley
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Content Management Bible by Bob Boiko
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
The Content Management Handbook (Become an Expert) by Martin White
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

Customers Who Bought This Item Also Bought

Content Management Bible

by Bob Boiko

4.7 out of 5 stars (3) �16.52

The Content Management Handbook (Become an Expert)

by Martin White

4.0 out of 5 stars (1) �37.95

Communicating Design: Developing Web Site Documentation for Design and Planning

by Dan Brown

4.8 out of 5 stars (4) �14.47

Wikinomics

by Don Tapscott

3.6 out of 5 stars (28) �5.36

SharePoint 2007: The Definitive Guide

by James Pyles

3.0 out of 5 stars (2) �21.84

› Explore similar items

Product details

Paperback: 592 pages
Publisher: New Riders; 1 edition (29 Oct 2002)
Language English
ISBN-10: 0735713065
ISBN-13: 978-0735713062
Product Dimensions: 22.6 x 17.8 x 3 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 412,152 in Books (See Bestsellers in Books)

Would you like to update product info or give feedback on images?

Customers Viewing This Page May Be Interested in These Sponsored Links

(What is this?)

Content Management System opens new browser window

www.Ektron.com - Enterprise Level CMS - SEO Friendly Register for DEMO

Content Management System opens new browser window

www.eibs.co.uk/ - EasySite Content Management, for websites, extranets and intranets

VYRE Unify opens new browser window

www.vyre.com - Flexible, Intuitive CMS Advanced DAM & Web 2.0

Product Description

Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content.

Author Ann Rockley, along with the Rockley Group team, provides techniques that will help you define your content management requirements, build your vision, design your content architecture, pick the right tools, and overcome the hurdles of managing enterprise content. This book will help you visualize the broad spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a unified content strategy for your organization.

From the Back Cover

Learn from the pro who develops the systems used by such enterprises as Compaq and Hewlett Packard. You'll save time and money by learning how to create content once and use it in a variety of formats. Eliminate miscommunication through current, consistent, and accurate content from a single source. Within organizations, the same content is produced for many different uses, in many different media, and by many different departments, resulting in expensive duplication and inconsistent quality. This book is designed to provide a conceptual framework for understanding how to create and manage content that is to be repurposed for use in different media. It also provides practical solutions to get a handle on content creation, repurposing, efficiency, and cross-enterprise management.

See all Product Description

Inside This Book (Learn More)

First Sentence
Content management has become a hot topic as organizations have struggled to manage their content. Read the first page

Explore More
Concordance

Suggested Tags from Similar Products

(What's this?)

Be the first one to add a relevant tag (keyword that's strongly related to this product)

content management

cms

single source publishing

xml

web content management

usability

technical writing

technical communication

techcomm

systematic reuse

single-sourcing

What Do Customers Ultimately Buy After Viewing This Item?

	68% buy the item featured on this page: Managing Enterprise Content: A Unified Content Strategy 5.0 out of 5 stars (1) �21.33
	21% buy Content Management Bible 4.7 out of 5 stars (3) �16.52
	5% buy Communicating Design: Developing Web Site Documentation for Design and Planning 4.8 out of 5 stars (4) �14.47
	4% buy Designing for the Social Web (Voices That Matter) 4.8 out of 5 stars (4) �14.47

Explore similar items

Customer Reviews

1 Review

5 star:		(1)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

Average Customer Review

5.0 out of 5 stars (1 customer review)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

12 of 13 people found the following review helpful:

5.0 out of 5 stars Buy this book!, 8 Jul 2003

By	"kament@infotektur.com" - See all my reviews

In "Managing Enterprise Content: A Unified Content Strategy," Ann Rockley explains a very complex subject in refreshingly human terms. Like a physician, she believes that pain is information. Acute problems in your content management and authoring processes cause pain. "Deadlines are missed, content is inconsistent, content is missing ... and customers complain." Rockley helps you systematically identify "where it hurts," then walks you through the recovery process. This process leads you to a unified content strategy, which ensures that "information is created, managed, and delivered consistently, in the way that users need it, without duplicating your efforts."

Rockley succeeds in making a very complex subject appear simple. She clearly commands her material. Despite the encyclopedic level of detail found in the book, it is obvious that Rockley is not reaching for information. Rather than pointing to abstract paradigms from a safe distance, she matter-of-factly breaks them into bite-sized scenarios that can easily be understood by readers new to the subject. Rockley drives each point home with concrete example and case studies from the real world. Many readers will recognize their own companies and departments in her examples. Rockley does not present a "one size fits all" content strategy. Instead, she shows you how to ask and answer the right questions for your organization. And she provides straightforward checklists that make it easy for you to implement each step of the process. In so doing, she presents you with a flexible and scalable framework you can use to solve your own problems.

Before you spend a lot of money on content management systems or consulting fees, buy this book. Rockley provides you with the kind of expert consulting that results from decades of experience, and normally comes at a very high price. In effect, she gives away the store.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }