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Search Engine Visibility
 
 
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Search Engine Visibility (Paperback)

by Shari Thurow (Author)
3.7 out of 5 stars See all reviews (6 customer reviews)

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Product Description

Product Description

Search Engine Visibility is not about merely obtaining top positions in search search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, adn helping them find what they are searching for via the major search engines, directories, and industry-related sites.

This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.

"Shari Thurow has been consistently one of the best rated speakers at our SearchEngineStrategies.com conferences for her ample advice on how to build web sites that 'naturally' attract traffic from search engines. Now she puts that advice into print, creating a great companion book for anyone involved with constructing web sites. The book teaches you how to create web pages that please search engines and human visitors alike." --Danny Sullivan, Editor, SearchEngineWatch.com

"The SEO industry can be a huge pitfall for the uninitiated. Fraud, gimmicks, and misunderstanding run rampant. Which is why we are so fortunate to have Shari Thurow in the field. Shari is a straightforward, knowledgeable, perceptive, and experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted. Shari is a trusted and active voice in the SEO field, and she always stays abreast of the latest changes."--Adam Audette, Owner, Adventive.com, home of I-Search discussion list; Moderator, bCentral Daily Digest



From the Back Cover

Search Engine Visibility is not about merely obtaining top positions in search search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, adn helping them find what they are searching for via the major search engines, directories, and industry-related sites.

This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.

"Shari Thurow has been consistently one of the best rated speakers at our SearchEngineStrategies.com conferences for her ample advice on how to build web sites that 'naturally' attract traffic from search engines. Now she puts that advice into print, creating a great companion book for anyone involved with constructing web sites. The book teaches you how to create web pages that please search engines and human visitors alike." --Danny Sullivan, Editor, SearchEngineWatch.com

"The SEO industry can be a huge pitfall for the uninitiated. Fraud, gimmicks, and misunderstanding run rampant. Which is why we are so fortunate to have Shari Thurow in the field. Shari is a straightforward, knowledgeable, perceptive, and experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted. Shari is a trusted and active voice in the SEO field, and she always stays abreast of the latest changes."--Adam Audette, Owner, Adventive.com, home of I-Search discussion list; Moderator, bCentral Daily Digest



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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

6 Reviews
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3.7 out of 5 stars (6 customer reviews)
 
 
 
 
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17 of 17 people found the following review helpful:
5.0 out of 5 stars A must-have for search engine marketers and webdesigners, 21 Mar 2003
By A Customer
Shari Thurow will show you in this book that it is possible to design websites that looks nice, have great graphics and even use JavScript and such and still stay "search engine friendly". To achieve great rankings in search engines websites don't have to be text only or HTML 1.0 and you don't have to engage in questionable methods to get good results either. Just follow the simple rules set in this great book.

Personally, I would say that this books is both for people who never done search engine marketing - or search engine optimisation, before, and for people with more experience in the field. Most other books and reports I've seen focus on "tips & tricks" - this book focus on how to make things right from the beginning.

I highly recommend the book!

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14 of 14 people found the following review helpful:
5.0 out of 5 stars Search Engine Visibilty, 10 April 2003
By Matthew L. Peskett "peskett_books" (Dorking) - See all my reviews
(REAL NAME)   
I saw Shari speak at a seminar last year and she was very knowledgeable in her presentation and afterwards mingling with delegates. Her book is just as great - in fact it's fabulous, the best SEO book I ever ordered. It's modern, up-to-date, and as something of an SEO expert already I know she's telling us the right things. If you buy one SEO book make it this one, great value for money and the methods will work!
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18 of 30 people found the following review helpful:
1.0 out of 5 stars Useless to any competent web developer, 2 Sep 2004
By A Customer
It is possible that there just isn't very much to SEO. There is nothing to do with search engines that cannot be gleaned by looking on the internet for an hour or two. The rest of the book is padded out with basic web design/usability principles that can be from better sources. I know all of this stuff, what I was looking for was an in-depth, technical approach to search engines to cover things I may have missed. Unfortunately this book was not it.
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Most Recent Customer Reviews

5.0 out of 5 stars seo book
This book is just what the doctor ordered. Clear, concise and easy to follow and apply to your own web sites as you build them.
Published 3 months ago by Tony

2.0 out of 5 stars of little value
This book was not much help. Look elsewhere. also it is by now rather old so do not buy.
Published 6 months ago by Chris A

4.0 out of 5 stars Essential reading for web designers
This is a straight forward introduction to solid reliable techniques describing how to optimise the visibility of your websites to search engines. Read more
Published 13 months ago by Mr. J. Hickman

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