Book Description
With 100% success rate for her clients, no other author in the world is more respected when it comes to search engine know-how and how-to.
The top search engines and web directories are collaborating with the author to approve the best possible content.
There are no books out there with a definitive how-to practical approach approved by all web directories and search engines.
Written in an easy conversational tone, Shari also explains the reasoning behind her methods and suggestions. Search Engine Visibility is not about merely obtaining top positions in search results. Rather, Search Engine Visibility is about designing, writing and creating a web site primarily for your sites visitors, and helping them find what they are searching via the major search engines, directories, and industry related sites. Most web developers/designers build a site first and worry about "searchability" later, which is a costly mistake. Companies spend thousands of dollars on a site that (a) the search engines are unable to index and (b) directory editors tend to reject. This book teaches developers/designers, programmers, and online marketers about what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. Topics covered in this book include- how to write search-engine friendly sales copy, search-engine friendly design solutions, how to increase your web sites popularity, solutions for dynamic web sites, what types of search services are available (search engines and directories), and submission guidelines. The web site will include a working model of the web site designed in the book so readers can see and implement the techniques on their own.
Shari Thurow is the Marketing Director and Webmaster for Grantastic Designs, Inc. located in the Chicago area. Acknowledged as the top designer for search-engine friendly web sites worldwide, her client list includes Sears and Ford. Shari is well-known among the search-services industry, and is a regular speaker at leading search engine strategies and web site design conferences. She is regularly featured in leading Internet publications for a variety of online marketing and site design topics. Shari follows the highest ethical standards in every facet of her projects to ensure 100% success rate for getting client sites ranked at the top of search engine and directory queries.
Synopsis
Search Engine Visibility is not about merely obtaining top positions in search results. Rather, Search Engine Visibility is about designing, writing and creating a web site primarily for your site's visitors, and helping them find what they are searching via the major search engines, directories, and industry related sites. Most web developers/designers build a site first and worry about "searchability" later, which is a costly mistake. Companies spend thousands of dollars on a site that (a) the search engines are unable to index and (b) directory editors tend to reject. This book teaches developers/designers, programmers, and online marketers about what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. Topics covered in this book include: how to write search-engine friendly sales copy, search-engine friendly design solutions, how to increase your web site's popularity, solutions for dynamic web sites, what types of search services are available (search engines and directories), and submission guidelines.The web site will include a working model of the web site designed in the book so readers can see and implement the techniques on their own.
www.masteringsearchenginevisibility.com
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