Frequently Bought Together
Customers Who Bought This Item Also Bought
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash |
Don't Make Me Think!: A Common Sense Approach to Web Usability by Steve Krug |
Designing Social Interfaces: Principles, Patterns, and Practices for Improving the User Experience by Christian Crumlish |
by Bryan Eisenberg
|
by Steve Krug
|
Product details
Would you like to update product info or give feedback on images?
|
More About the Author
Customers Viewing This Page May Be Interested in These Sponsored Links
(What is this?)Product Description
Product Description
Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates. This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It concludes with guidelines to for designing any transaction-oriented site.
From the Back Cover
Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates. This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It concludes with guidelines to for designing any transaction-oriented site.
This book is about persuading visitors at your web site to do what you want them to do. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
Sell a Digital Version of This Book in the Kindle Store
What Do Customers Ultimately Buy After Viewing This Item?
 |
73% buy the item featured on this page: Submit Now: Designing Persuasive Websites (Voices) £27.50 |
 |
19% buy Don't Make Me Think!: A Common Sense Approach to Web Usability £13.70 |
 |
9% buy Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions £10.00 |
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
 |
Listmania!
Look for similar items by category
- Books > Art, Architecture & Photography > Design Studies > Graphic Design
- Books > Business, Finance & Law > E-Commerce > E-business
- Books > Business, Finance & Law > E-Commerce > E-commerce
- Books > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
- Books > Computing & Internet > Digital Lifestyle > Online Shopping > Amazon
- Books > Computing & Internet > Programming > Graphics & Multimedia
- Books > Computing & Internet > Web Development > Web Design > Web Graphics & Animation
- Books > Computing & Internet > Web Development > Web Design > Website Design
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
