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Submit Now: Designing Persuasive Websites (Voices) [Paperback]

Andrew Chak
2.0 out of 5 stars  See all reviews (1 customer review)
Price: £27.50 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Submit Now: Designing Persuasive Websites (Voices) + Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions + Don't Make Me Think!: A Common Sense Approach to Web Usability
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Product details

  • Paperback: 368 pages
  • Publisher: New Riders; 1 edition (20 Sep 2002)
  • Language English
  • ISBN-10: 0735711704
  • ISBN-13: 978-0735711709
  • Product Dimensions: 22.6 x 17.8 x 2.3 cm
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 638,776 in Books (See Top 100 in Books)

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Andrew Chak
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Product Description

Product Description

Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates. This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It concludes with guidelines to for designing any transaction-oriented site.

From the Back Cover

Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates. This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It concludes with guidelines to for designing any transaction-oriented site.


Inside This Book (Learn More)
First Sentence
This book is about persuading visitors at your web site to do what you want them to do. Read the first page
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Concordance
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Submit Now: Designing Persuasive Websites (Voices)
73% buy the item featured on this page:
Submit Now: Designing Persuasive Websites (Voices) 2.0 out of 5 stars (1)
£27.50
Don't Make Me Think!: A Common Sense Approach to Web Usability
19% buy
Don't Make Me Think!: A Common Sense Approach to Web Usability 4.6 out of 5 stars (98)
£13.70
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
9% buy
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions 4.2 out of 5 stars (5)
£10.00

 

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7 of 8 people found the following review helpful:
2.0 out of 5 stars A straightforward guide to contemporary web design, 14 July 2003
By J. Bishop - See all my reviews
(REAL NAME)   
This review is from: Submit Now: Designing Persuasive Websites (Voices) (Paperback)
If you like Jakob Nielsen's "I'm the expert, so you'll just have to believe me"-type books, then this is the one for you. It is easy to read, well structured, with plenty of unproven guidelines and design models. If you have an e-business and just need a quick reference, then you'll find this book useful. If you are looking for a more in depth book based on solid research then you'll be left feeling short-changed if you buy this.
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