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Hot Text: Web Writing That Works (Paperback)

by Lisa Price (Author), Jonathan Price (Author) "The very concept of an audience is stained with the word's original meaninga large group of people listening to a speaker ..." (more)

5.0 out of 5 stars See all reviews (2 customer reviews)

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This item: Hot Text: Web Writing That Works by Lisa Price
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Letting Go of the Words: Writing Web Content That Works (Interactive Technologies) by Janice (Ginny) Redish
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Don't Make Me Think!: A Common Sense Approach to Web Usability by Steve Krug
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Product details

Paperback: 528 pages
Publisher: New Riders (23 Jan 2002)
Language English
ISBN-10: 0735711518
ISBN-13: 978-0735711518
Product Dimensions: 22.9 x 18.3 x 3 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 170,052 in Books (See Bestsellers in Books)

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Product Description

Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.

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Inside This Book (Learn More)

First Sentence
The very concept of an audience is stained with the word's original meaninga large group of people listening to a speaker. Read the first page

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	36% buy the item featured on this page: Hot Text: Web Writing That Works 5.0 out of 5 stars (2) �22.21
	26% buy Letting Go of the Words: Writing Web Content That Works (Interactive Technologies) 5.0 out of 5 stars (5) �21.20
	19% buy Writing for the Web (Chambers Desktop Guides) 3.5 out of 5 stars (4) �4.19
	10% buy Don't Make Me Think!: A Common Sense Approach to Web Usability 4.8 out of 5 stars (78) �12.47

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Customer Reviews

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6 of 7 people found the following review helpful:

5.0 out of 5 stars Why wasn't hot text included in English class?...Essential, 16 Sep 2004

By	William Valderrama "latin looter" (Sheffield, UK) - See all my reviews

The most practical book EVER on writing for the web, and any other type of writing that you will need during your existence.

That's the impact this book has had on me.

This is the book that I have always looked for to improve my writing. The beauty is that you will learn how to structure your writing according to context.

So if you want to write for the web, help files, to appeal to a technical audience or to individuals who just want to read for fun, this book tells you how to. It even suggests very useful and down to earth templates that make sense.

Add to this the fact that the author is knowledgeable in information design and architecture, and you are flying for the web as a content manager!

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3 of 4 people found the following review helpful:

5.0 out of 5 stars Excellent as a guide or reference, 17 Nov 2004

By	Ian Fleeton - See all my reviews

I read this online with the Safari service but unfortunately my memory is not good enough to go into all the details. However I was impressed at the scope of situations covered and the layout is brilliant, both to read from cover to cover and then to later use as a reference (how do I write a good submenu again?). This is what I will be doing when I get my physical copy.

There are plenty of examples of "before" and "after" texts and, if you like, you can have a go at rewriting the bad examples to see if you picked up on the suggestions. Each section is short and easy to digest. At the end of each section is a table that shows how the style applies different audiences.

Hot Text is suitable for everyone intending to write for the web or organise a website. It also has some indirect ideas for developers deploying or implementing their own content management systems, such as creating reusable text objects. Recommended.

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