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Back to the User: Creating User-focused Websites (Voices (New Riders))
 
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Back to the User: Creating User-focused Websites (Voices (New Riders)) [Illustrated] (Paperback)

by Gary McClain Ph.D. (Author), Tammy Sachs (Author)
4.0 out of 5 stars See all reviews (1 customer review)

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Product details

  • Paperback: 384 pages
  • Publisher: New Riders; illustrated edition edition (22 Jan 2002)
  • Language English
  • ISBN-10: 0735711186
  • ISBN-13: 978-0735711181
  • Product Dimensions: 23.6 x 17.3 x 2.1 cm
  • Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 1,531,531 in Books (See Bestsellers in Books)

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Product Description

Product Description

Back to the User integrates Web design, navigation and content considerations with effective branding and marketing guidelines. By teaching those that create websites how to think like the people who use them, this book enables web marketers and developers to create sites that people want to, and can successfully, use.

The authors offer their readers an approach to engaging target users in the development process early on and in a meaningful way so that the very premise of a site is driven by the needs and desires of its users. The book provides countless examples of common mistakes that even the best websites make and offers solutions that are geared to get everyone on a web development team, from CEO to programmer, viewing the site from the user¿s perspective.

This book is intended for:

  • Senior management of companies, large and small, who are about to build or rebuild a Website
  • Web designers, developers and information architects
  • Web marketers and consultants
  • Advertising agency creatives, planners and account executives
  • Anyone else in an organization who is involved in creating Websites



From the Back Cover

Back to the User integrates Web design, navigation and content considerations with effective branding and marketing guidelines. By teaching those that create websites how to think like the people who use them, this book enables web marketers and developers to create sites that people want to, and can successfully, use.

The authors offer their readers an approach to engaging target users in the development process early on and in a meaningful way so that the very premise of a site is driven by the needs and desires of its users. The book provides countless examples of common mistakes that even the best websites make and offers solutions that are geared to get everyone on a web development team, from CEO to programmer, viewing the site from the user¿s perspective.

This book is intended for:

  • Senior management of companies, large and small, who are about to build or rebuild a Website
  • Web designers, developers and information architects
  • Web marketers and consultants
  • Advertising agency creatives, planners and account executives
  • Anyone else in an organization who is involved in creating Websites



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2 of 2 people found the following review helpful:
4.0 out of 5 stars Teaches an old dog new tricks, 29 Jul 2002
By TheGeneral (London, UK) - See all my reviews
At first you might think 'I know a fair amount about web designing but let's see what LITTLE bits of info I can pick up?'

Be surprised as this book highlights a lot of mistakes and assumptions, which we all might take for granted. It features lots of the top websites we all know and may use, then shows us why they've made errors in layouts, designing and even the proper descriptions for an item.

The best part about this book is finding out how users see websites differently from the designers/owners point of view. You'll find examples of where a user would read what designers class as 'obvious' but see it as something completely different, which can mean a lot of lost revenue if they choose not to select it!

It certainly made me appreciate how users should ALWAYS be involved in the design process from beginning to end. This idea was implemented recently in an Intranet re-design, which now the users have been involved more, they are much more happier with the result and I feel it is something they can all use and understand.

My only slight problem with the book is that some of the sections do seem to drag on a bit and has a tendancy to make you want to skip pages whenever possible. Apart from that it is a MUST if you want to create sites which you are totally confident with.

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