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Homepage Usability: 50 Websites Deconstructed
 
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Homepage Usability: 50 Websites Deconstructed (Paperback)
by Jakob Nielsen (Author), Marie Tahir (Author)
3.9 out of 5 stars 7 customer reviews (7 customer reviews)
RRP: £30.99
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Product Description
Amazon.co.uk Review
Most authors leave a significant gap between the theory and practice--a gap that it is left up to the reader to fill. Homepage Usability: 50 Websites Deconstructed boldly steps into that gap with specific observations and suggestions backed with solid quantitative analysis. This book focuses only on homepage design as the most important point of presence for any Web site.

This definitive work is co-authored by Jakob Nielsen--the accepted industry expert in Web usability--and Marie Tahir, an expert in user profiling. Their collaboration has produced a guide of such rare practical benefit that Web designers will likely wear out their first copy scouring the pages to savour every last morsel of wisdom.

The book begins with a chapter of precise guidelines that serve as a checklist of the features and functionality to include on your homepage. The specifics found in categories such as "revealing content through examples" and "graphic design" will quickly hook you and whet your appetite for more. These guidelines are followed up with hard statistics and an examination of the ominous Jakob's Law: "users spend most of their time on other sites than your site." Here you'll find some interesting statistics about how various conventions like search, privacy policies, and logos are used.

All this leads up to the showcase element of the book--a systematic deconstruction of 50 of the most popular homepages on the Web. The authors painstakingly pick apart each in an uncompromising autopsy of usability. Each site is graphically analysed for its use of real estate and summarised with the frankness only found from true experts. Then each section of the homepage is bulleted and analysed for potential improvements.

It's a bold move to offer a critique of industry standard Web sites such as Yahoo, CNet and ebay but the authors have done such a fine job that the designers of those sites will surely make reading this book a high priority. For the rest of us, this work will serve as an invaluable gospel. --Stephen W Plain

Book Description
The book begins with a briefing on Jakobs Web usability principles, themselves culled from years of research. The fifty sites fall under five categories of ten each- Media sites; entertainment sites; technology sites; business sites; and etc. The content is simply presented- Fifty, two-page spreads, each dedicated to a specific Web sites homepage. Only the homepage of each site is analyzed. On the left-hand page is a large image of the homepage accompanied by a brief summary of the sites context. On the right-hand page are arrows pointing to each component of the home page with Jakobs comments. There will also be a summarizing few paragraphs where Jakob explains his analysis and offers suggestions for improving the design for usability

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Customer Reviews
7 Reviews
5 star: 28%  (2)
4 star: 42%  (3)
3 star: 14%  (1)
2 star: 14%  (1)
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39 of 40 people found the following review helpful:
4.0 out of 5 stars A good starting point, should go further, 11 April 2002
Jakob is really trying to hurry the web forwards into useful maturity, and who can blame him. Many designers who come from a purely artistic background will hate Jakob and this book, because they will think it amputates their creativity. They would be right, and Jakob would make no excuses for that. One of the reasons why the web is such a nasty place to be most of the time, is that different sites do the same things in different ways. In this book, Jakob and Marie attempt to identify the common components that most websites share, (such as company logo, navigation area, news area, about us link, search function, legal wording etc) and recommend a consistent way of displaying these common components. These recommendations are based not on what they think you should do, but based on what most other websites are doing already. If 84% of sites have their company logo in the top left hand corner, that is a pretty good indication that a similar percentage of users will expect to find the company logo to appear in the top left hand corner, which is a pretty good indication that it's a good idea to put your company logo in the top left hand corner.

It's a handy book. Yes it's quite repetitive, but in way that illustrates the point's he's making about standardisation. Jakob should go further. The Victorians started standardisation, and created standard time and weights and measures. Jakob should use his position to push web standardisation. He should examine sites deeper that the homepage. He should provide examples of information architectures that although will need to be adjusted from site to site, follow a similar structure that users will recognise and be able to navigate intuitively.

When users go to a site, they go there to achieve something. A significant proportion of the time taken to achieve their goal will be taken up by learning how to use the site. If sites are more standardised, the learning curve will be flatter, and the user will achieve his goal more effectively, more efficiently, and more satisfactorily. This book starts to set out those standards, and should be read by people designing sites.

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28 of 29 people found the following review helpful:
2.0 out of 5 stars Useful but there are better ways to spend the money, 13 Jan 2002
By Chris Rust (Sheffield, England) - See all my reviews
(REAL NAME)   
Jakob Nielson has set out his stall to be the voice of science and reason in web design and, in the past, I have found a lot of his advice helpful. However this book strays into dangerous territory because he exposes his detailed thinking and there are enough cases where his prescription misses the point about the message and audience for a particular website to convice me this emperor is only half-clad.
The approach to the book is very much a box ticking exercise, you can't help feeling that this is a cheap way to fill a few hundred pages and get another title out.
Nielson and Tahir analyse a lot of (relatively similar) websites and reading soon becomes a grind, each page I turned I hoped I would learn or see something new but after a while I realised I was on a bus tour of the ordinary and I was unlikely to find any significant insights.
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