Every spread is filled with images (in some cases, the very typography is like an image) that illustrate specific issues in experience design. Examples range from Web sites to traffic signs to restaurants. Whether discussing a young woman's online diary (www.moments.org); the seating arrangements at Emeril's Delmonico restaurant in New Orleans; the complaint community at Kvetch.com; the garden-like bounty of Nokia mobile phone covers; or the "simpler" experiences of matches, tarot cards or Bang & Olufsen home media products, author Shedroff invites readers to figure out what the attraction is, what keeps the user engaged and how the experience gets resolved. Among the general topics explored are navigation in information design, usability in interface design and narrative structure in interaction design. All come with online and offline examples (eg: the Louvre for "offline" navigation and www.thehungersite.com for online usability).

Shedroff is an experience strategist and has designed experiences in a variety of media, especially interactive and information design and branding. His client list includes Herman Miller, Nike, Bell Atlantic, Swissbank and Microsoft. In 1995 I.D. named him one of the 40 most important designers in the country. Here his analyses, like the form of the book, are open and flowing. Whether he's discussing wayfinding, personal meaning or the use of metaphoric devices, Shedroff raises important questions for anyone involved in design today. In many ways, this book is like a list of author's favourites--albeit a list in which each item illuminates some kernel of contemporary design wisdom. --Angelynn Grant

Book Description
Get the book that shows how to create a positive "experience" on the web.
Provides concepts and methods for designers to create meaningful, truly interactive experiences.
Inspires designers with case studies that point the way toward more interactive, fulfilling experiences in all media.
Presented in two- and four-page spreads, the form of the book is itself an experience. It is a balance of visually-oriented materials and text, with impact ranging from subtle and seductive to bold and provocative. The field of experience design is emerging to help define what great experiences are (so that knowledge can be built from them) and to discover processes for creating these experiences. This book draws on all types of design (industrial, architecture, fashion) as well as the performing arts (theater, storytelling, party planning).

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