This is not a technical manual. It won't teach you how to hand code Javascript rollovers, create animated gif banners or "turn ugly typography into ugly 3-D typography". Instead, Jeffrey Zeldman uses his considerable talents and knowledge to provide a comprehensive and well-informed tour. Based on the Populi Curriculum, the US training programme which Zeldman had a hand in developing, the book takes an in-depth look at the many and various Web technologies and their implications for practical and workable design.

This takes in the kind of stuff you'd expect--navigation and interface design, typography, colour, style sheets, browser compatibility and standards--and adds a wealth of useful background material. Where examples are provided, Zeldman gives WYSIWYG HTML editors like GoLive and Dreamweaver a wide birth, preferring to stick with clean, functional hand-wrought HTML.

The best thing about the book, though, is Zeldman's style. Very few authors have the ability to inject humour into technical subjects without it being intrusive and irritating, but he manages to pull it off on almost every page. This is a book you'll actually enjoy reading, as well as learning from. --Ken McMahon

Book Description
Get the authoritative guidebook for moving your talents to the web.
Provides a clear roadmap for the thousands of print designers who are seeking to learn the necessary skills for web design.
Based on a market-focused curriculum developed by the author in conjunction with the Pratt Institute for Web talent incubator Populi.com.
The only book to address this unique demographic by building on existing skills and training. This books purpose is to guide traditional art directors and print designers as they expand their existing careers to include the new field of professional Web Design. This is an explicit and detailed guide, an intelligent "how-to" book for professionals. It lays the groundwork and creates context by exploring essential concepts, defines terms that may be new or unfamiliar, and then moves forward with practical software techniques. All the while it is building on the existing knowledge and experience of its professional design audience. Taking Your Talent to the Web is based on the Populi Curriculum in Web Communications Design, developed by Jeffrey Zeldman in cooperation with Populi, Inc.
Jeffrey Zeldman is one of todays best-known and most influential web designers. He is a co-founder and group leader of the Web Standards Project, and editor and designer of A List Apart, a weekly online magazine and mailing list for web designers and developers.It is this curriculum on which Taking Your Talent to the Web is based.

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