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1001 Ideas to Create Retail Excitement: Revised & Updated (Paperback)

by Edgar A. Falk (Author) "NEVER HAS A nation undergone such dramatic changes in virtually every aspect of life as the United States since the end of World War II,..." (more)

3.0 out of 5 stars See all reviews (5 customer reviews)

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Product details

Paperback: 304 pages
Publisher: Prentice Hall Press; Rev Sub edition (Oct 2003)
Language English
ISBN-10: 0735203431
ISBN-13: 978-0735203433
Product Dimensions: 22.6 x 14.7 x 2.5 cm

Average Customer Review: 3.0 out of 5 stars See all reviews (5 customer reviews)

Amazon.co.uk Sales Rank: 150,792 in Books (See Bestsellers in Books)

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Product Description

From the Author

One of the best marketing books for the smaller retailer
Now in its sixth printing, "1,001 Ideas...." has been called one of the best and most creative retail marketing books currently available by trade magazine critics, as well as the retail associations. It provides over 300 pages of ideas retailers can easily and inexpensively conduct, including promotions, sales, special events, community events, customer relations programs, sports tie-in, frequent buyer programs, free research and sales training. --This text refers to an out of print or unavailable edition of this title.

Inside This Book (Learn More)

First Sentence
NEVER HAS A nation undergone such dramatic changes in virtually every aspect of life as the United States since the end of World War II, and probably no area of business has felt and continues to feel the impact of these changes as much as retail. Read the first page

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Customer Reviews

5 Reviews

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3.0 out of 5 stars (5 customer reviews)

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16 of 16 people found the following review helpful:

1.0 out of 5 stars Very shallow coverage, 29 Nov 1998

By A Customer

This review is from: 1001 Ideas to Create Retail Excitement (Paperback)

If you're looking for a book about big time retail advertising then this is not it. But if you are a small business just getting started you could do worse. However most of the things in this book are everyday ideas that most anyone could come up with. Hard to justify the expense of the book when it is so obvious on so many levels. Can't recommend it unless you get it as a gift for Christmas.

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7 of 7 people found the following review helpful:

3.0 out of 5 stars Very basic information, 28 Aug 1998

By A Customer

This review is from: 1001 Ideas to Create Retail Excitement (Paperback)

I found this book to be most appropriate for beginners or people running their own business. It did not seem to be writen with the professional Promotion Manager in mind. Tactics that are listed are "tried and true" promotions that you are likely to find being used by a small, local retailer. If you work for a large corporation, save your money.

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2 of 7 people found the following review helpful:

5.0 out of 5 stars A real meat and potatoes book for the truly hungry, 30 April 1998

By A Customer

This review is from: 1001 Ideas to Create Retail Excitement (Paperback)

This is without doubt the best book on creating retail excitement that I have ever seen, and I have read more than a few. The ideas expressed herein are easy to use, not expensive, and truly do work. This is a book that gives you the nuts and bolts of exactly how to create retail excitement, not just a lot of gray area fluff. In addition to the ideas provided, this book will help you to get your own creative juices flowing. I am very appreciative to Mr. Falk for his help. This is a book that is worth many many times its cost. Not an expense, this book truly is an investment.

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Most Recent Customer Reviews

1.0 out of 5 stars All american corporate flag stuff
Little for any UK Business Ideas are all aimed around US holidays nothing more than what you see in the high street anyway.

Published 4 months ago by C. Hartwell

5.0 out of 5 stars very attractive
i am a student in eastern mediterranean universty(turkish republic north cyprus)department of advertising.I want to read it.therefore,what can i do?for reading. Read more

Published on 4 Jun 1999

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