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Zero Resistance Selling: Achieve Extraordinary Sales Results Using the World-renowned Techniques of Psycho-Cybernetics (Paperback)

by Maxwell Maltz (Author), Dan Kennedy (Author), et al (Author) "What is call reluctance? ..." (more)

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Product details

Paperback: 224 pages
Publisher: Prentice Hall (Nov 1998)
Language English
ISBN-10: 0735200394
ISBN-13: 978-0735200395
Product Dimensions: 22.6 x 15 x 1.8 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 64,105 in Books (See Bestsellers in Books)
Popular in these categories:
#33 in Books > Business, Finance & Law > Sales & Marketing > Sales Techniques
#94 in Books > Business, Finance & Law > Sales & Marketing > Advertising

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Product Description

Through the power of positive "self-imaging" combined with the authors' insights into the psychology of selling, this work aims to help the reader achieve extraordinary sales results by turning the "no" into a "yes" and eliminating customer resistance.

Inside This Book (Learn More)

First Sentence
What is call reluctance? Read the first page

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19 of 19 people found the following review helpful:

5.0 out of 5 stars Don't Even Think About Selling Until You've Read this Book, 20 Jan 1999

By A Customer

This review is from: Zero-Resistance Selling: How to Use Psycho-Cybernetics Techniques to Achieve Extraordinary Results in Selling (Hardcover)

I give this book six stars! Most selling books tell you how to help your prospects or customers and in result you close a sale. Zero Resistance Selling goes beyond that and shows you how to help yourself by improving your self-image. Doing so creates an environment that is non-resistant both for you and your prospect.

It is full of excellent tips for handling pressure and getting rid of fear. This is powerful powerful stuff! Read this book not once but twice and make it part of your thinking. I promise you that you will see immediate results not only in your sales but in your life as well!

I highly recommend it!

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