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Successful Selling with NLP: Powerful Ways to Help You Connect with Your Customers
 
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Successful Selling with NLP: Powerful Ways to Help You Connect with Your Customers (Paperback)

by Joseph O'Connor (Author), Robin Prior (Author)
4.0 out of 5 stars See all reviews (1 customer review)

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Product details

  • Paperback: 240 pages
  • Publisher: Thorsons (4 Dec 2000)
  • Language English
  • ISBN-10: 0722529783
  • ISBN-13: 978-0722529782
  • Product Dimensions: 21.5 x 14.7 x 1.8 cm
  • Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 190,500 in Books (See Bestsellers in Books)

    Popular in this category:

    #99 in  Books > Business, Finance & Law > Sales & Marketing > Sales Techniques

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Product Description

Review
"Clearly shows how NLP principles can be applied to the mutual benefit of both buyer and seller -- and that can't be bad." Feargal Quinn, founder of 'Superquinn' Supermarket Group) "A must for anyone involved in any kind of selling, even if it's only selling yourself." Feargal Quinn

Product Description
An entertaining, relevant and immediately applicable guide to solving sales problems with the power of NLP. Most sales training focuses on 'closing the deal'. Joseph O'Connor and Robin Prior invite you instead to shift your attention to 'opening the relationship'. 'Successful Selling with NLP' shows how concentrating on identifying and meeting your customer's needs, rather than on making a fquick sale, will result in more exciting, interesting and ultimately rewarding working relationships. Discover how to create and maintain good customer relationships, both on the phone and face-to-tace. Learn to speak the customer's language. Find out out what your customers really want. Increase the power of your presentations. Ensure you own well-being. Be a leader as well as a manager. Building win-win relationships is the key to successful marketing and selling, and NLP modelling provides you with the tools to do it.

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8 of 9 people found the following review helpful:
4.0 out of 5 stars Looking for the 'next level' in Sales Strategy? Try this!, 18 Dec 2001
Having practiced b2b Sales for over two years, I was feeling the techniques that were taught did not connect with the customer and my Sales Performance really could be better.
Joseph & Robin start by re-establishing the Sales Forum as a field to be proud of working within. Introducing NLP for the Sales Professional at a new level that most people would disregard as important when selling.
By subtley employing simple NLP techniques described and understanding the way in which people think and interact with each other, the Sales Professional can always be aiming towards achieving a successful win-win Sales Outcome and build strong Sales Relationships.
The whole sales process is reconsidered in a new perspective; drawing upon selling to people's feelings rather than their wallets!
The latter chapters include Sales Management of the individual for health and well-being are key to a successful, stress-free career in Sales.
A 4 star book and a must for any Sales Professional. ENJOY!
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