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"Clearly shows how NLP principles can be applied to the mutual benefit of both buyer and seller -- and that can't be bad." Feargal Quinn, founder of 'Superquinn' Supermarket Group) "A must for anyone involved in any kind of selling, even if it's only selling yourself." Feargal Quinn
Product Description
An entertaining, relevant and immediately applicable guide to solving sales problems with the power of NLP. Most sales training focuses on 'closing the deal'. Joseph O'Connor and Robin Prior invite you instead to shift your attention to 'opening the relationship'. 'Successful Selling with NLP' shows how concentrating on identifying and meeting your customer's needs, rather than on making a fquick sale, will result in more exciting, interesting and ultimately rewarding working relationships. Discover how to create and maintain good customer relationships, both on the phone and face-to-tace. Learn to speak the customer's language. Find out out what your customers really want. Increase the power of your presentations. Ensure you own well-being. Be a leader as well as a manager. Building win-win relationships is the key to successful marketing and selling, and NLP modelling provides you with the tools to do it.
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