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Free Prize Inside: The Next Big Marketing Idea (Hardcover)

by Seth Godin (Author) "If you were like me, you nagged your mom to buy the cereal with the free prize inside ..." (more)
3.8 out of 5 stars  See all reviews (4 customer reviews)

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Product details

  • Hardcover: 256 pages
  • Publisher: Michael Joseph Ltd (26 May 2005)
  • Language English
  • ISBN-10: 0718147723
  • ISBN-13: 978-0718147723
  • Product Dimensions: 19.8 x 13.2 x 3 cm
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 612,201 in Books (See Bestsellers in Books)

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Product Description

Book Description

Seth Godin's most recent book, Purple Cow, hit The Wall Street Journal, Business Week and New York Times bestseller lists, with more than 90,000 copies in print. Free Prize Inside follows up some of the concepts in this book, answering questions readers were left with like: How do you actually think up new Purple Cows?; and how do you get them adopted by risk-averse Brown Cow companies? It gives examples of market-changing innovations - the free prizes that worked like G.I. Joe (a doll just for boys) and frequent flier miles - and teaches how to recreate these blockbuster ideas. --This text refers to an alternate Hardcover edition.
Inside This Book (Learn More)
First Sentence
If you were like me, you nagged your mom to buy the cereal with the free prize inside. Read the first page
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Front Cover | Copyright | Excerpt | Index | Back Cover
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Free Prize Inside: The Next Big Marketing Idea
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Customer Reviews

4 Reviews
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Average Customer Review
3.8 out of 5 stars (4 customer reviews)
 
 
 
 
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9 of 10 people found the following review helpful:
3.0 out of 5 stars Some interesting ideas which reflect our sad times, 30 Aug 2004
By Bobby Elliott (Erskine, UK) - See all my reviews
(REAL NAME)      
This review is from: Free Prize Inside: The Next Big Marketing Idea (Hardcover)
I have an interest in innovation and this little book (183 pages) sounded interesting. I wasn't disappointed. Seth Godin always has something interesting to say.

The "free prize" in the title refers to simple ideas which can differentiate a product from the competition. Note the "simple" - he advises against trying to come up with big ideas which are expensive and usually fail. He continues his attacks on traditional marketing and makes a persuasive argument against it. Instead of spending lots of money on mass marketing, he advocates that you concentrate on creating "remarkable" products. Not remarkable in the sense of being brilliant - simply worth talking about. He prefers "soft" innovation (simple, inexpensive) to "hard" innovation (driven by R&D) and argues that anyone can create soft innovations.

The sad bit is that most of the examples he provides are silly. Not silly in the sense that they won't work - they probably would - but silly in the sense that they don't actually add anything useful to the product/service - they simply make it stand-out from the crowd - which is probably what sells. Sad but true.

A good read and one I learnt from.

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1 of 1 people found the following review helpful:
5.0 out of 5 stars Highly Recommended!, 21 Jul 2005
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
This review is from: Free Prize Inside: The Next Big Marketing Idea (Hardcover)
If your organization needs to jump-start its creative processes, this accessible book may be helpful. It's broad enough to apply to all industries and has enough examples to provoke some serious thinking. Yet, Seth Godin, also the author of other zippy marketing books, sometimes gets carried away with his own evangelism and coinages (e.g., "edgecraft" for finding innovative product additions at the fringes of your current offerings). Still, Godin's thesis that small improvements and "soft" innovations can reap big benefits rings true, as his many examples make clear. His discussion about why ideas need champions, and how to be one, is also powerful. So if you want your marketing or product development staffers to juice up their creativity, we say this light little book might inspire them to think differently.
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2.0 out of 5 stars Not enough content, 7 Nov 2009
By Sulkyblue (London, UK) - See all my reviews
This review is from: Free Prize Inside: The Next Big Marketing Idea (Paperback)
Seth Godin has some wonderful ideas, and some wonderful case studies and anecdotes to back them up, but this book could have been half as short and possibly have been more powerful without losing any content at all. The points can become a bit laboured, particularly as many of them seem totally obvious once they've been pointed out. But you're not reading the book for the writing, it's for the marketing concepts and those are absolutely fascinating.
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5.0 out of 5 stars Seth is the best
I love Seth Godin. He's a maverick marketer who is always right on the cutting edge of business, forging ahead, doing what other people only think about, and what's more,... Read more
Published on 14 Nov 2007 by Mrs. K. A. Wheatley

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