woodys-uk
Price: �67.21
In stock

Add to Cart

5 used & new from �32.74

See All Buying Options

Have one to sell? Sell yours here

Marks of Excellence: History and Taxonomy of Trademarks

See larger image

Share your own customer images

Publisher: learn how customers can search inside this book.

Marks of Excellence: History and Taxonomy of Trademarks (Paperback)

by Per Mollerup (Author)

4.5 out of 5 stars See all reviews (2 customer reviews)

Available from these sellers.

4 new from �32.74 1 used from �40.97

Other Editions:	RRP:	Our Price:	Other Offers:
Hardcover (Illustrated)			5 used & new from �34.00

Customers Viewing This Page May Be Interested in These Sponsored Links

(What is this?)

Trademarks opens new browser window

Ask.com - Search for Trademarks Find Trademarks

UK Patent Information opens new browser window

www.is4profit.com - A Guide to UK Patents/Trademarks Free Advice for UK Businesses

Customers Who Bought This Item Also Bought

Logo

by Michael Evamy

5.0 out of 5 stars (3) �14.25

Grid Systems in Graphic Design: A Handbook for Graphic Artists, Typographers, and Exhibition Designers

by Josef Muller-Brockmann

5.0 out of 5 stars (6) �35.61

The Art of Looking Sideways

by Alan Fletcher

4.6 out of 5 stars (44) �15.97

A Smile in the Mind: Witty Thinking in Graphic Design

by Beryl McAlhone

4.2 out of 5 stars (12) �15.99

How to be a Graphic Designer, Without Losing Your Soul

by Adrian Shaughnessy

4.7 out of 5 stars (17) �11.40

› Explore similar items

Product details

Paperback: 240 pages
Publisher: Phaidon Press Ltd; New edition edition (1 Mar 1999)
Language English
ISBN-10: 0714838381
ISBN-13: 978-0714838380
Product Dimensions: 29 x 25.4 x 2.4 cm

Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 192,089 in Books (See Bestsellers in Books)

Would you like to update product info or give feedback on images?

See Complete Table of Contents

Product Description

This text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space.

Suggested Tags from Similar Products

(What's this?)

Be the first one to add a relevant tag (keyword that's strongly related to this product)

graphic design

logo

design-books__o neeardown

corporate identity

What Do Customers Ultimately Buy After Viewing This Item?

	68% buy the item featured on this page: Marks of Excellence: History and Taxonomy of Trademarks 4.5 out of 5 stars (2)
	17% buy Logo 5.0 out of 5 stars (3) �14.25
	6% buy A Smile in the Mind: Witty Thinking in Graphic Design 4.2 out of 5 stars (12) �15.99
	5% buy Graphic Design: A Concise History (World of Art) 3.6 out of 5 stars (5) �5.78

Explore similar items

Customer Reviews

2 Reviews

5 star:		(1)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

Average Customer Review

4.5 out of 5 stars (2 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Informative, concise, dynamic, essential!, 7 Nov 2000

By A Customer

Showcases the world's better-known trademarks, how they came into existence and what they have come to signify in a global marketplace crammed full of logos and symbols of every possible denomination. The historical introduction of the trademark provides a sound basis for the examples which flow freely on later pages. A tad too many Scandinavian examples for my liking, but assuming Per Mollerup (the author) hails from this part of the world I guess we can forgive him his over-indulgence.

This book will provide a source of interest and inspiration to many a scholar, marketeer, designer or member of the public. Loved the black matt-lam cover but it still remains the worst colour in the world for highlighting clammy pawprints! Marks of Excellence - a work of excellence and a gift of excellence to anyone tempted by this review.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

2 of 4 people found the following review helpful:

4.0 out of 5 stars Interesting Art Book, 11 Mar 2001

By A Customer

I basicly see this book as an art book. Enjoy the design of old and contemporary trademarks and their functions. The text though, is very technical - as in other areas of marketing, the science of trademarks and branding is overacademized for nothing.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all 2 customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }