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Brand Identity for Television: With Knobs on
 
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Brand Identity for Television: With Knobs on [Illustrated] (Hardcover)

by Martin Lambie-Nairn (Author), Jeremy Myerson (Editor)
5.0 out of 5 stars See all reviews (3 customer reviews)

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Product details

  • Hardcover: 240 pages
  • Publisher: Phaidon Press Ltd; illustrated edition edition (11 Sep 1997)
  • Language English
  • ISBN-10: 0714834475
  • ISBN-13: 978-0714834474
  • Product Dimensions: 29.6 x 25.8 x 3.2 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 282,064 in Books (See Bestsellers in Books)

    Popular in this category:

    #43 in  Books > Business, Finance & Law > Sales & Marketing > Public Relations

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Product Description

Product Description
Offering an insight into design for the television industry, this work shows how certain television identities, symbols and sequences were achieved. It explains how designer and creative director Martin Lambie-Nairn pioneered new graphic techniques in current affairs in the 70s, produced the animated Channel 4 logo in the 80s and, in the 90s, repositioned BBC1 and BBC2. All his work for major television stations in Europe, the USA and New Zealand is documented from first sketches to finished on-screen work.

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Customer Reviews

3 Reviews
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Average Customer Review
5.0 out of 5 stars (3 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
5.0 out of 5 stars Superb - a real insight, 18 April 2009
By T. Young (UK) - See all my reviews
(REAL NAME)   
A really readable and illustration-packed look at the wonderful world of TV idents, from every angle. Everything is here, from storyboards for the 'lightning strike' BBC Nine O' Clock News intro, to the furry 2s for BBC Two.

Much of the work featured is becoming dated - the book was published in 1997, and the latest BBC work included is the yellow-backgrounded "2" idents - but the underlying principles and background information are still valuable. The main text is backed up by quotes from industry insiders which shed light on the history and inner workings of TV presentation.

And, yes, the full history of the Channel 4 "4" is there too.


The one criticism I have is that the book tends to focus on Lambie-Nairn's own creative output, although this is a minor point, since much of the branding he has worked on is the peak of the 'genre', if you can call it that. A truly unique work and an insight into the creative processes of an inspired designer.
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5.0 out of 5 stars A great book to have!, 13 Oct 2002
By A Customer
I purchased this book to help with a Dissertation whilst at University. I thought it was really good, it has loads of information and imagery and goes back years looking into the branding idents for television. As most Designers or design students will probably know, Lambie Nairn is most famous for its Channel 4 idents, and then later for the BBC & Carlton ones, there's quite alot in this book about these projects, as well as others. It's very interesting and as such, makes for easy reading.
It is well worth the money, the book is huge and packed with idents, and initial design sheet illustrations.
Its a good book to have for reference and would be of use to both students of design and professionals alike.
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5.0 out of 5 stars Excellent analysis of on-screen branding, 18 Jan 1999
By A Customer
This book is amazing. It is lavishly filled with illustrations of various examples of on-screen branding, ranging from the evolution of corporate logo's for the BBC, ITN and countless other television stations, through to background information on some of the ideas behind many of the familiar television logo's we have all grown up with. The author heads up one of the best design agencies in the UK - one that has specialised in creating on-air images and identities for a whole host of broadcasters. The current BBC logo's (including the red BBC1 balloon shot across various landscapes around the British Isles) are amongst the most recent work carried out by this agency. A must buy for anybody interested in the relationship between graphic design and corporate identity as well as anybody simply interested in television graphics. Of the many texts I have read on this subject I consider this to be the most authoritative.
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