The Rise of the Creative Class: And How it's Transforming Work, Leisure, Community and Everyday Life by Richard Florida |
by Prof David Hesmondhalgh
|
Management and Creativity: From Creative Industries to Creative Management by Chris Bilton |
by RE Caves
|
The Flight of the Creative Class: The New Global Competition for Talent by Richard Florida |
|
Customers Who Bought This Item Also Bought
Product details
Would you like to update product info or give feedback on images?
|
Product Description
Amazon.co.uk Review
In The Creative Economy John Howkins argues that intellectual property is far more important today than "hard goods" and that creativity itself should now be viewed as a defining commercial factor. The examples quoted at the start of the book, including Amazon.com's copyrighting of its sales methodology and the British patent for the technique used to clone Dolly the sheep, illustrate the range of forms creativity can take. Throughout the rest of the book, Howkins uses a similarly wide range of examples to explain his theory that creativity will be the dominant economic form of the 21st century.
In its 230 pages The Creative Economy ranges widely in scope. Its seven chapters discuss various creative industries including art, video games, music, film and fashion. Digital technology and its central role is the subject of a separate chapter, as is the management of ideas as a profit-making enterprise. At the openings of his chapters, Howkins reports his interviews with a range of important figures from musician Bob Geldof to architect Richard Rogers and businesswoman Anita Roddick. The overall style, though, is intellectual and with little to break up the dense prose it is, despite the many real-world examples, not always an easy read. It's worth the effort though; Howkins presents a forceful argument, enough perhaps to convince readers with an eye for business to get his or her thinking cap on. --Sandra Vogel
Product Description
What is creativity? How does it work? How do we manage it and how do we profit from it? In 1996, US copyrights were worth $60.18 billion of export sales, surpassing for the first time every other export sector, including automobiles, agriculture and aircraft. Meanwhile the British music business is already larger than its steel industry. Any economy hoping to prosper in a global entertainment and design culture must seize the opportunities presented by creativity quickly. Howkins here explores how this can be done in the real world.
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Do Customers Ultimately Buy After Viewing This Item?
 |
78% buy the item featured on this page: The Creative Economy: How People Make Money from Ideas (Penguin Business) |
 |
7% buy The Cultural Industries £19.79 |
 |
6% buy The Rise of the Creative Class: And How it's Transforming Work, Leisure, Community and Everyday Life £9.99 |
 |
6% buy Management and Creativity: From Creative Industries to Creative Management£22.19 |
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
 |
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
