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Marketing Your Book: An Author's Guide (Writing Handbooks)
 
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Marketing Your Book: An Author's Guide (Writing Handbooks) (Paperback)

by Alison Baverstock (Author)
4.0 out of 5 stars See all reviews (8 customer reviews)
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Product details

  • Paperback: 160 pages
  • Publisher: A & C Black Publishers Ltd (28 Sep 2001)
  • Language English
  • ISBN-10: 0713659653
  • ISBN-13: 978-0713659658
  • Product Dimensions: 21.2 x 13.4 x 1.4 cm
  • Average Customer Review: 4.0 out of 5 stars See all reviews (8 customer reviews)
  • Amazon.co.uk Sales Rank: 155,220 in Books (See Bestsellers in Books)

    Popular in this category:

    #92 in  Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Writing Guides

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Product Description

Writing Magazine
'she is well qualifies to offer advice on finding an agent or a publisher and to working with then on the promotion of your book'


Writers' Forum
'A complete guide for authors on how to help in the promotion and marketing of their books, whether they are self-publishing or published.'


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Customer Reviews

8 Reviews
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Average Customer Review
4.0 out of 5 stars (8 customer reviews)
 
 
 
 
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11 of 11 people found the following review helpful:
5.0 out of 5 stars An essential author's guide, 28 May 2008
This review is from: Marketing Your Book: How to Target Agents, Publishers and Readers (Writing Handbooks) (Paperback)
Very well written. Academic. This book was full of information; information that was up to date, relevant and a must for any author. This book was very good value for money.
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9 of 9 people found the following review helpful:
5.0 out of 5 stars I found it very useful, 10 Jan 2003
By Nic Peeling (Malvern, UK) - See all my reviews
The author may offend authors by pointing out that authors are often their own worst enemies. I have followed the advice in this book to market my own (soon to be published) book, and it works! As predicted by the author my pubishers have been delighted and very supportive of my efforts. Authors - don't sit back and wait for your publishers to do everthing, read this book and get active on your own behalf. I very seldom think any book is worth a five star recommendation, but I do for this book. A must read for authors IMHO.
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7 of 7 people found the following review helpful:
5.0 out of 5 stars Invaluable, 1 Dec 2007
By Michael Faulkner "Author, 'The Blue Cabin - L... (Strangford Lough, N. Ireland) - See all my reviews
(REAL NAME)   
This review is from: Marketing Your Book: How to Target Agents, Publishers and Readers (Writing Handbooks) (Paperback)
This book opened my eyes, as a first time author, to the fact that when you scribble The End on your manuscript, you should in many ways be thinking The Beginning. There are any number of books out there about the process of writing, and the dos and don'ts of submitting to agents and publishers, but Alison Baverstock has addressed the rather daunting business of what authors themselves can do, before and after getting into print, to give the precious fruits of their labours the best chance of actually selling.

As she points out, the frightening reality is that in the UK there are likely to be some 400 other titles published the same day as yours, and unless you have an established track record you can't assume that the publisher, who has to operate in a pretty tough commercial environment, will be able to put extra resources into your particular book.

Like it or not, the author is part of the marketing mix and should be ready not only to work constructively with the publisher, but to be imaginative and proactive on his or her own behalf.

This book explains how, and I must say I found it invaluable: lots of clear, practical guidance (with real examples) on publicity and promotion, press releases, interviews, events, readings and the rest - in short, the wherewithal to get your book in front of potential buyers and keep it there.
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Most Recent Customer Reviews

4.0 out of 5 stars Good advice for new writers
Having published two books, I know a little bit about the publishing world but only a little frankly. Read more
Published 22 days ago by Vimeiro 1808

5.0 out of 5 stars Valuable information on getting your book published
This book offers valuable information which will enhance your chances of getting published. I found chapter 3 particularly worthwhile as it provides an insight into how publishers... Read more
Published 12 months ago by Mark Geldman

2.0 out of 5 stars Deja-vu
It stated the obvious, but I suppose most of these books do. Rule 1: Be creative. Rule 2: There is no rule 2. Rule 3: Same as rule 2. Read more
Published 19 months ago by Philip Spires

4.0 out of 5 stars Very useful read
This is a very well laid-out and useful read, full of tips for the commercially published and the self-published author. Read more
Published on 5 Nov 2003

2.0 out of 5 stars Not that useful
This slim book was a disappointment, as it gives very little in-depth information for authors or would-be authors on how to market their book - ie to try to get their book noticed... Read more
Published on 13 Oct 2001

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