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DIY PR: The Small Business Guide to Free Publicity
 
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DIY PR: The Small Business Guide to Free Publicity (Paperback)
by Penny Haywood (Author)
4.3 out of 5 stars  (3 customer reviews)

Availability: Available from these sellers.

7 used & new available from £15.94

Product details

  • Paperback: 192 pages
  • Publisher: Batsford Ltd (30 April 1998)
  • Language English
  • ISBN-10: 0713483695
  • ISBN-13: 978-0713483697
  • Product Dimensions: 24.8 x 17.1 x 1.9 cm
  • Average Customer Review: 4.3 out of 5 stars  (3 customer reviews)
  • Amazon.co.uk Sales Rank: 467,915 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)

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Product Description

Amazon.co.uk Review
Up until now many small businesses have been loath to use public relations techniques, believing them to be beyond their capabilities or manpower. Penny Haywood, in DIY PR, changes these beliefs by taking the PR tools used by large organisations and translating them into a format suitable for the smaller business. This book is based on the very successful training courses that Haywood has been running since 1987 and aims to give small businesses with no previous experience the expertise they need to launch themselves and their products. DIY PR covers all aspects of public relations from writing a press release to handling a television interview. An easy-to-read, straightforward guide determines which PR techniques are appropriate for which circumstance and then provides step-by-step instruction, with templates, on how these can be implemented. Haywood, who is Managing Director of a Scottish public relations agency with over 26 years experience successfully manages to bring her tricks of the trade to the smaller company with limited resources in this useful manual. -- Pat Naylor

Synopsis
A step-by-step guide to promoting your own business and products. It is aimed at small businesses in an attempt to show that PR is not expensive and can be highly effective. Various techniques are described and there is a chart for determining which is the right one for a particular business.

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Customer Reviews

3 Reviews
5 star: 33%  (1)
4 star: 66%  (2)
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2 of 2 people found the following review helpful:
4.0 out of 5 stars Great little book for the person who has no idea., 13 Feb 2001
By A Customer
This book is great for starting ideas churning in you head. Easy to follow formulas and back up contacts for further research. As you are reading this book you feel that Penny Haywood is just behind you or a phone call away.
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