Guerrilla Advertising: Unconventional Brand Communication by Ty Montague
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Synopsis
In the quest for prominence in the world of advertising, photographers and advertising agencies are pushing to the limits of good taste and sometimes going beyond that invisible line. This book looks at how shock has been used as a marketing tool and includes 100 advertisements from recent years.
In the quest for prominence in the world of advertising, photographers and advertising agencies are pushing to the limits of good taste and sometimes going beyond that invisible line. This book looks at how shock has been used as a marketing tool and includes 100 advertisements from recent years.
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