Amazon.co.uk Review
Like legions of corporate foot soldiers who have grown dissatisfied with their safe but stifling careers, publishing executive Harriet Rubin decided to flee the massive organisation in which she had become enmeshed and start over on her own. The life of a "soloist", as she came to describe this new professional direction, turned out to be both challenging and exhilarating--and one, Rubin immediately realised, that she would never trade for a return to big business.
Soloing is a thought-provoking account of Rubin's career transition with helpful information for others who similarly hope to break free.
Drawing upon the wisdom of disparate authorities ranging from Peter Drucker and Tom Peters to Joseph Campbell and John Steinbeck, Rubin explores the various attractions, distractions, commitments, and opportunities that face those who drop out of the corporate ranks to go solo. She explains how to know when you're really ready (dreams were a major indicator for her and others, including Nickelodeon founder Geraldine Laybourne), how to handle the inevitable fears (in her case, by working harder than ever while savouring her new-found freedom), and how to get this new career up and running (including suggestions for building a personal "brand", maintaining visibility among clients, and creating effective proposals). The result is a truly unique look at a growing workforce segment that will prove inspiring to anyone contemplating going it alone. --Howard Rothman, Amazon.com
Book Description
The author of The Princessa now provides a radical, inspiring, high-energy manifesto and guidebook for everyone who is comtemplating throwing off the security blanket of corporate life. Soloing is work that defines not just what you do, but who you are. Soloing means ‘being complete in oneself’. From the 1950s to the 70s, a person who wanted to make a difference joined a company. From the 80s onwards they started a company. Today organisations are a pair of concrete boots. To go far, you have to make the journey on your own two feet.What do you do when you reach the top of a 40 foot pole? You keep on climbing without the pole. Climbing a pole is hard. Climbing without a pole is harder. It’s exhilarating. It’s soloing!
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