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The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger
 
 

The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger (Hardcover)

by Marc Levinson (Author) "On April 26, 1956, a crane lifted fifty-eight aluminum truck bodies aboard an aging tanker ship moored in Newark, New Jersey ..." (more)
4.8 out of 5 stars See all reviews (4 customer reviews)
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Price For All Three: £55.08

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Product details

  • Hardcover: 400 pages
  • Publisher: Princeton University Press (20 Mar 2006)
  • Language English
  • ISBN-10: 0691123241
  • ISBN-13: 978-0691123240
  • Product Dimensions: 23.6 x 16.4 x 3.2 cm
  • Average Customer Review: 4.8 out of 5 stars See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 160,607 in Books (See Bestsellers in Books)

    Popular in these categories:

    #33 in  Books > Science & Nature > Engineering & Technology > Engineering Skills & Design > Industrial Design
    #99 in  Books > Scientific, Technical & Medical > Engineering > Engineering Skills & Design
  • See Complete Table of Contents

Product Description

Review
One of the most significant, yet least noticed, economic developments of the last few decades [was] the transformation of international shipping. . . . The idea of containerization was simple: to move trailer-size loads of goods seamlessly among trucks, trains and ships, without breaking bulk. . . . Along the way, even the most foresighted people made mistakes and lost millions. . . . [A] classic tale of trial and error, and of creative destruction.
(Virginia Postrel The New York Times )

Marc Levinson's concern is business history on a grand scale. He tells a moral tale. There are villains ... and there is one larger than life hero: Malcom McLean. . . . Levinson has produced a fascinating exposition of the romance of the steel container. I'll never look at a truck in the same way again.
(Howard Davies The Times )

Like much of today's international cargo, Marc Levinson's The Box arrives 'just in time.'. . . It is a tribute to the box itself that far-off places matter so much to us now: It has eased trade, sped up delivery, lowered prices and widened the offering of goods everywhere. Not bad for something so simple and self-contained.
(Tim W. Ferguson The Wall Street Journal )

[A] smart, engaging book. . . . Mr. Levinson makes a persuasive case that the container has been woefully underappreciated. . . . [T]he story he tells is that of a classic disruptive technology: the world worked in one fashion before the container came onto the scene, and in a completely different fashion after it took hold.
(Joe Nocera The New York Times )

Mr Levinson. . . . makes a strong case that it was McLean's thinking that led to modern-day containerisation. It altered the economics of shipping and with that the flow of world trade. Without the container, there would be no globalization.
(The Economist )

A fascinating new book. . . . [I]t shows vividly how resistance to technological change caused shipping movements to migrate away from the Hudson river to other East Coast ports.
(Management Today )

Marc Levinson's The Box . . . illustrates clearly how great risks are taken by entrepreneurs when entrenched interests and government regulators conspire against them. Even after these opponents are dispatched, technological and economic uncertainty plague the entrepreneur just as much as the vaunted 'first-mover advantage' blesses him, perhaps more. The story of the shipping container is the story of the opponents of innovation.
(Chris Berg Institute of Public Affairs Review )

International trade . . . owes its exponential growth to something utterly ordinary and overlooked, says author Marc Levinson: the metal shipping container.... The Box makes a strong argument. . . . Levinson . . . spins yarns of the men who fought to retain the old On the Waterfront ways and of those who made the box ubiquitous.
(Michael Arndt BusinessWeek )

[An] enlightening new history. . . . [The shipping container] was the real-world equivalent of the Internet revolution.
(Justin Fox Fortune )

Marc Levinson's The Box is . . . broad-ranging and . . . readable. It describes not just the amazing course of the container-ship phenomenon but the turmoil of human affairs in its wake.
(Bob Simmons The Seattle Times )

Author and economist Marc Levinson recounts the little-known story of how the humble shipping container has revolutionized world commerce. He tells his tale using just the right blend of hard economic data and human interest. . . . Mr. Levinson's elegant weave of transportation economics, innovation, and geography is economic history at its accessible best.
(David K. Hurst Strategy + Business )

The Box is . . . an engrossing read. . . . The book is well-written, with detailed notes and an index. I found it absorbing and informative from the first page.
(Graham Williams Sydney Morning Herald )

This well-researched and highly readable book about the ubiquitous containers that carry so much of the world's freight will no doubt surprise most readers with its description of the immensity of the impact this simple rectangular steel box has had on global and regional economics, employment, labor relations, and the environment. . . . The Box makes for an excellent primer on innovation, risk taking, and strategic thinking. It's also a thoroughly good read.
(Craig B. Grossgart Taiwan Business Topics )

The ubiquitous shipping container . . . as Mark Levinson's multilayered study shows . . . has transformed the global economy.
(The Australian )

By artfully weaving together the nuts and bolts of what happened at which port with the grand sweep of economic history, Levinson has produced a marvelous read for anyone who cares about how the interconnected world economy came to be.
(Neil Irwin Washington Post )

Here's another item we see every day that had a revolutionary effect. The shipping container didn't just rearrange the shipping industry, or make winners of some ports (Seattle and Tacoma among them). It changed the dynamics and economics of where goods are made and shipped to.
(Bill Virgin Seattle Post-Intelligencer )

Excellent.
(J Bradford DeLong The Edge Financial Daily )

An engrossing read. . . . The book is well written, with detailed notes and an index. I found it absorbing and informative from the first page.
(Sydney Morning Herald )

A fascinating history of the shipping container.
(Richard N. Cooper Foreign Affairs )

For sheer originality . . . [this book] by Marc Levinson, is hard to beat. The Box explains how the modern era of globalization was made possible, not by politicians agreeing to cut trade tariffs and quotas, but by the humble shipping container.
(David Smith The Sunday Times )

Ingenious analysis of the phenomenon of containerism.
(Stefan Stern Financial Times )

This is a smoothly written history of the ocean shipping container. . . . Marc Levinson turns it into a fascinating economic history of the last 50 years that helps us to understand globalization and industrial growth in North America.
(Harvey Schachter Globe and Mail )

This is an ingenious analysis of containerization--a process that, Levinson argues, in fact made globalization possible.
(Business Voice )

Using a blend of hard economic data and financial projections, combined with human interest, Levinson manages to provide insights into a revolution that changed transport forever and transformed world trade.
(Leon Gettler The Age )

There is much to like about Marc Levinson's recent book, The Box. . . . Levinson uses rich detail, a combination of archival and anecdotal data to build his story, and is constantly moving across levels of observation. . . . And the story of the box is a very good read.
(Administrative Science Quarterly )

A lively and entertaining history of the shipping container. . . . The Box does a fine job of demonstrating how exciting the container industry is, and how much economists stand to lose by ignoring it.
(William Sjostrom EH.Net )

The Box is highly recommended for anyone with an interest in understanding the emergence of our contemporary 'globalized' world economy.
(Pierre Desrochers Independent Review )

[T]he insights the book provides make it a worthwhile read for anyone interested in how international trade in goods has evolved over the last 50 years.
(Meredith A. Crowley World Trade Review )

Review
The continuous decline of ocean shipping costs in the last 40 years is rarely credited for the growth of global trade in contemporary literature. Don't miss this amazing history.
(George Stalk, Boston Consulting Group and author of "Surviving the China Riptide" )

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Inside This Book (Learn More)
First Sentence
On April 26, 1956, a crane lifted fifty-eight aluminum truck bodies aboard an aging tanker ship moored in Newark, New Jersey. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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What Do Customers Ultimately Buy After Viewing This Item?

The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger
92% buy the item featured on this page:
The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger 4.8 out of 5 stars (4)
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Customer Reviews

4 Reviews
5 star:
 (3)
4 star:
 (1)
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Average Customer Review
4.8 out of 5 stars (4 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
5 of 5 people found the following review helpful:
5.0 out of 5 stars How the world got smaller and "the docks" disappeared, 18 Nov 2007
This is a good book to explain how a simple obvious invention changed the world, against the massed ranks of opposition of everybody from rail companies, trade unions and politicians. It changed the geography of every port, and hence most cities, by dooming "the docks" as they had been for centuries to history and eventually turning decaying ex-working class communities into the new location for offices, shops and above all trendy flats.
It means that in Dubai you can have raspberries from California, tomatoes from Spain, beef from South Africa and almost anything else from China and all at reasonable prices.
All this took place in thirty years and nobody, until now, has explained how and why it happened. This book shows how even a great idea must have visionaries to fight for it to succeed and sometimes these people pay a high price for their ideas.
It takes a bit of effort in places to read all the tedious disputes but it well worth staying the course and understand the effects of the many changes that the container brought to all of us.
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11 of 15 people found the following review helpful:
4.0 out of 5 stars It does the job well, 23 Jul 2006
By Mr. Brian P. Gilbert (London, England) - See all my reviews
(REAL NAME)   
I bought this book as I had observed the progress of the shipping container with interest and wanted to know the background. This book told me that background and corrected some false assumptions.

I had assumed progress was straightforward only to learn that there was a lot of opposition and politics held it back for a long time. I also assumed that it was easy to make money as it seemed such a winner. In fact after a few years the inventor faced common business obstacles such as supply and demand getting out of balance and the oil price changing violently.

I assumed that there was only one size when in fact there were many standard sizes though economics narrowed the range in practice.

I saw there is another book on the same subject Box Boats: How Container Ships Changed the World (Hardcover)
by Brian J. Cudahyon on Amazon at the time I bought mine.
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5.0 out of 5 stars Box Clever, 5 Jun 2009
By William Bowie - See all my reviews
(REAL NAME)   
What a well researched and well written book. The impact of the container may well have as much an influence of the world as the computer. It is not so "sexy" as the computer, but has brought about huge(and irreversable)changes.
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5.0 out of 5 stars Innovation isn't certain - even with a winning product
I liked this book a lot. Its a history of the shipping container but it draws in much more. As an aside there is a good account of ports and unionised port labour - and how that... Read more
Published 13 months ago by Mr. Joe Merieux

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