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Creative Destruction: How Globalization is Changing the World's Cultures (Hardcover)

by Tyler Cowen (Author) "Haitian music has a strong presence in French Guiana, Dominica, Martinique, Guadeloupe, and St. Lucia-the smaller Caribbean markets ..." (more)
5.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Hardcover: 192 pages
  • Publisher: Princeton University Press (5 Nov 2002)
  • Language English
  • ISBN-10: 0691090165
  • ISBN-13: 978-0691090160
  • Product Dimensions: 24 x 16.3 x 2.2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 1,206,575 in Books (See Bestsellers in Books)

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Review

"Tyler Cowen is an economist who knows which rap artists are the best, what kind of Persian rug from which period is the best, which period of French cinema is the best, and what kind of Afropop is best. But he also has explanations for why they are the best, explanations that draw upon concepts from economics and other social sciences." - Michael Suk-Young Chwe, University of California, Los Angeles, author of Rational Ritual; "Reading this book was a joy. The number of new books on globalization is large. But Creative Destruction adds a unique perspective. It constructs a largely economic case for optimism, the idea that globalization is not necessarily in conflict with cultural diversity but that it might promote, revive, and broaden traditional cultures." - Timur Kuran, University of Southern California, author of Private Truths, Public Lies


Product Description

A Frenchman rents a Hollywood movie. A Thai schoolgirl mimics Madonna. Saddam Hussein chooses Frank Sinatra's "My Way" as the theme song for his 54th birthday. It is a commonplace that globalization is subverting local culture. But is it helping as much as it hurts? In this treatment of the issue, Tyler Cowen makes a case for a more sympathetic understanding of cross-cultural trade. The book brings not stale suppositions but an economist's eye to bear on an age-old question: are market exchange and aesthetic quality friends or foes? On the whole, argues Cowen, they are friends. Cultural "destruction" breeds not artistic demise but diversity. Through an array of colourful examples from the areas where globalization's critics have been most vocal, Cowen asks what happens when cultures collide through trade, whether technology destroys native arts, why (and whether) Hollywood movies rule the world, whether "globalized" culture is dumbing down societies everywhere, and if national cultures matter at all. Scrutinizing such manifestations of "indigenous" culture as the steel band ensembles of Trinidad, Indian handweaving, and music from Zaire, Cowen finds that they are more vibrant than ever - thanks largely to cross-cultural trade. For all the pressures that market forces exert on individual cultures, diversity typically increases within society, even when cultures become more like each other. Trade enhances the range of individual choice, yielding forms of expression within cultures that flower as never before. While some see cultural decline as a half-empty glass, Cowen sees it as a glass half-full with the stirrings of cultural brilliance.
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5.0 out of 5 stars Diversity & Globalisation, 21 Nov 2008
By EuropeanDiversity (Cologne, Germany) - See all my reviews
This review is from: Creative Destruction: How Globalization Is Changing the World's Cultures (Paperback)
Globalisation is probably one of the most important drivers of Diversity from a corporate (business) perspective. At the same time, it is a concept that is understood differently by different people, and provokes a variety of feelings accordingly. While managers see no alternative to reshaping organisations for global scope, critics are worried about the elimination of cultural specifics. Cowen's book deals with many aspects in between those extreme poles. He manages to acknowledge some of the criticism, but he adds a number of positive aspects from cultural, societal, and personal areas that have been all too often neglected in heated debates. The book is spot on relevant for Diversity practitioners, although not for practical purposes but as quintessential background information.
Cowen describes how `cross-cultural exchange' has always changed local cultures (and economies), and that these changes usually took away something and added something else. He shows that this process often leads to more similarity on a macro level (e.g. countries becoming more alike if certain fast-food chains are available everywhere), but that the variety of choice, and often the welfare, increases locally. Several chapters provide detailed information on valuable, relevant examples of historic transformation processes in societies and cultures around the world.
It is noteworthy that the author is an economist himself and that the book is a prime example for out-of-the-box thinking (or writing). Therefore, do not expect neither scientific discussions or references (although there is a couple of great sources mentioned!) nor expert tracts about culture. Cowen presents both an inside and outside perspective, (still) fresh ideas and numerous examples from around the globe that Diversity experts can't afford not to know.

(nl 17 ms)
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