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The Reckoning
  
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The Reckoning (Hardcover)

by David Halberstam (Author)
4.0 out of 5 stars See all reviews (2 customer reviews)

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Product details

  • Hardcover: 752 pages
  • Publisher: William Morrow & Co (Sep 1986)
  • Language English
  • ISBN-10: 0688048382
  • ISBN-13: 978-0688048389
  • Product Dimensions: 24.1 x 16.5 x 5.8 cm
  • Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 968,484 in Books (See Bestsellers in Books)

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    #27 in  Books > Reference > Transport > Automotive > Industry

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1 of 1 people found the following review helpful:
3.0 out of 5 stars Fall of the American auto industry, 10 Nov 2002
By Tony Richardson (Munich, Germany) - See all my reviews
This review is from: The Reckoning (Paperback)
A heavy read unless you are or have been associated with the motor car industry. Full of detail, facts and well known personalities within the auto industry and shows how any huge business concern can be taken on by a newcomer and beaten at it's own game.
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5.0 out of 5 stars Hubris!, 8 Dec 2008
By Farquhar Mckay (London, UK) - See all my reviews
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This review is from: The Reckoning (Paperback)
I think this is a marvellous book, charting the complete failure of the american auto industry to understand that the only way to go, when you think you're on top, is....down! There is a real journalist's momentum to the prose as Halberstam describes the American auto execs' failure to take in what was happening to them in the 70s. And here we are in 2008, and look what's happening now! This should be text book for all business people who think they've cracked it and own the world!
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