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The "Wall Street Journal" Guide to Understanding Money
 
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The "Wall Street Journal" Guide to Understanding Money (Paperback)

by Kenneth M. Morris (Author)
3.8 out of 5 stars See all reviews (10 customer reviews)

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Product details

  • Paperback: 160 pages
  • Publisher: Prentice Hall & IBD; 2 edition (19 Feb 2001)
  • Language English
  • ISBN-10: 0684869020
  • ISBN-13: 978-0684869025
  • Product Dimensions: 25.7 x 13.2 x 1.3 cm
  • Average Customer Review: 3.8 out of 5 stars See all reviews (10 customer reviews)
  • Amazon.co.uk Sales Rank: 557,732 in Books (See Bestsellers in Books)

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Product Description

Synopsis
Traces the history of money and discusses stocks, bonds, mutual funds, futures, and options.

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Customer Reviews

10 Reviews
5 star:
 (2)
4 star:
 (5)
3 star:
 (2)
2 star:
 (1)
1 star:    (0)
 
 
 
 
 
Average Customer Review
3.8 out of 5 stars (10 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
3 of 3 people found the following review helpful:
3.0 out of 5 stars Incomplete and Misleading Basic Definitions, 22 May 2004
By Professor Donald Mitchell "Jesus Makes Me a P... (Boston) - See all my reviews
(TOP 10 REVIEWER)      
To me a guide from a brand name source like The Wall Street Journal should always elucidate and never mislead. If this book were called a dictionary of money and investing, I would give it a five star rating. For it works well as a dictionary. In fact, it is better than a dictionary because the explanations are clearer, more detailed, and better illustrated.

In the sections on what money, stocks, bonds, mutual funds, and economic indicators are, the book functions as that five star dictionary.

Within each section beginning with stocks, the "guide" also begins to guide you in subtle ways that can cause you harm. Let me cite a few examples. The guide seems to suggest that when the market is going up, a company's earnings are doing well, and interest rates are not rising that is a good time to buy a stock. The illustrated graph seems to show other times when it is good not to buy stocks. As such, it suggests the mentality of buying and selling stocks to catch cycles. Yet research has shown that few people can master that process, so those who try will tend to do less well than those who buy and hold.

Another example is in failing to discuss the role of management fees, expenses, portfolio turnover, and diversification on which mutual fund to pick. As John Bogle shows in Common Sense on Mutual Funds, these are very important factors to consider. Yet they are not defined or cited.

The book also teaches people a little about short selling, commodities, futures, and other exotic investments. The book fails to point out that these are well beyond the skill of the average investor, and that many people get hurt in these areas. Basically, this is like a book of definitions about poisonous snakes that fails to mention that the snakes are poisonous if they bite you.

Other obvious omissions included no mention of tracking stocks, ADRs in the stock section (you find the definition in International markets, where to me it fits less well), the differences in discount brokers, electronic trading choices, and how to find information about stocks on the Internet (the only source cited in the SEC).

The focus is overly on the U.S. with only a small section on international securities. The area of interest rate futures, where Europe dominates, is barely referred to in this book.

Some of the information is just plain out of date. NAIC is cited as being the National Association of Investment Clubs. I believe it dropped that name over 10 years ago although it still goes by NAIC. The guide refers to there being 37,000 investment clubs in the U.S. I think that number was exceeded many years ago.

Further, much of the information is basically about how to read economic statistics. Many people would argue technical analysis is at least as important as economic statistics, but nothing about technical analysis is included in the book.

If you want to learn about investing, you need to know investing principles more than you need to know these terms (such as the various aspects of a stock certificate's printing and engraving). You will find most of the relevant terms covered in basic investing books like Louis Engel's book, How to Buy Stocks. You would be far better off reading ChangeWave Investing, Common Sense on Mutual Funds, and Rich Dad, Poor Dad's Investment Guide than this book for getting a sense of what the basic investing issues are.

Overcome your misconception that anything with The Wall Street Journal's name on it is bound to be the best resource. Certainly, that isn't true in this case.

My suggestion is that The Wall Street Journal revise this book and either cut it back into being an expanded dictionary, or expand it into an investing guide worthy of its name.

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1 of 1 people found the following review helpful:
4.0 out of 5 stars Lean and to the point., 15 Jun 1999
By A Customer
For a newbie, this is a good book . Breaks it down for you, and shows direction. Not bad, thin - but very useful, tells more, in a nicer fashion - than books costing 5 times as much! Recommend it.
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1 of 1 people found the following review helpful:
2.0 out of 5 stars A young and confused reader., 24 April 1999
By A Customer
I'm 15 and I read this book. What I have to say is that this book is confusing. If you do not know anything about money and ivesting, do not, and I say do not, buy or read this book. Now if you want to define some financial terms, this will help, a little.
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Most Recent Customer Reviews

5.0 out of 5 stars A very nice background for non-financial students
This book is very helpful for me. I suppose that it would be good for other students too. I graduated in engineering but now I'm doing my master's degree in Mathematics & Finance... Read more
Published on 29 Nov 2002 by superkasap

4.0 out of 5 stars Options
This small book covers the ground well. I was especialy pleased with the section about stock options. Read more
Published on 28 Sep 2002 by avidreader14

5.0 out of 5 stars Highly recommended
This is an excellent first book for anyone who want to learn about investing in stocks, mutual funds and bonds. Read more
Published on 2 Jun 1999

4.0 out of 5 stars No doubt intended for amateurs.
Wall Street Journal has placed it's awesome "cut above the rest" personality in this book just as they do in their daily newspaper. Read more
Published on 20 April 1999

4.0 out of 5 stars Good book, but exercise caution
This is a good book for the beginner to understand the basics of money & investing. However, I did notice one glaring mistake in the options section. Read more
Published on 1 Mar 1999

3.0 out of 5 stars Getting Long in the Tooth
A terrific primer, concise and grahically excellent, but starting to show it's age -- primarily because it was published in 1993 before the Internet began to change everything on... Read more
Published on 27 Dec 1998

4.0 out of 5 stars Mop up the dragon's teeth sown by wall street.
If you are a novice investor this could be your Bible; if you are a regular investor, this can easily be a reference book. After reading (and actually understanding! Read more
Published on 25 Feb 1997

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