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Review
Warren Seering
"Professor of Mechanical Engineering and Director of The MIT Center for Innovation in Product Development
In this worthy successor to "The Machine That Changed the World," Cusumano and Nobeoka persuasively document how leading companies have achieved significant advantages by shifting emphasis from development of individual products to delivery of coordinated product streams. Readers will especially welcome the authors' efforts to evaluate practices for deploying core functional components, technical knowledge, and multi-project management capabilities across sets of development projects. "Thinking Beyond Lean" should be read by production, marketing, and financial managers -- in fact, anyone concerned with product development.
Product Description
This text reveals how Toyota and other leading automobile makers achieve savings and growth by using shared technology and separate organizational capabilities across multiple projects. It explains how to manage product development by sharing key components and utilizing separate development teams.
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