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Competitive Intelligence: From Black Ops to Boardrooms - How Businesses Gather, Analyze and Use Information to Succeed in the Global Marketplace
 
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Competitive Intelligence: From Black Ops to Boardrooms - How Businesses Gather, Analyze and Use Information to Succeed in the Global Marketplace (Paperback)
by Larry Kahaner (Author)
4.6 out of 5 stars  (8 customer reviews)
RRP: £9.99
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19 used & new available from £5.86

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Price For Both: £24.65

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Product details
  • Paperback: 304 pages
  • Publisher: Pocket Books; New Ed edition (3 Aug 1998)
  • Language English
  • ISBN-10: 0684844044
  • ISBN-13: 978-0684844046
  • Product Dimensions: 23.2 x 15.4 x 2.2 cm
  • Average Customer Review: 4.6 out of 5 stars  (8 customer reviews)
  • Amazon.co.uk Sales Rank: 214,132 in Books (See Bestsellers in Books)
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Product Description
Synopsis
From combing the Internet and routine filings with government agencies to employing complex chemical analyzes, competitive intelligence reveals where the market is going, who is leading it, and why. Japanese companies have had competitive intelligence divisions for years, but companies in the rest of the world are far behind in the critical business practice of assembling and converting peripheral data and matters of public record into a market advantage. This text provides a series of case studies which show companies how to establish competitive intelligence units, and how to protect themselves from similar effects by others.