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Competitive Strategy: Techniques for Analyzing Industries and Competitors
 
 
Competitive Strategy: Techniques for Analyzing Industries and Competitors (Hardcover)
by Michael E. Porter (Author) "The essence of formulating competitive strategy is relating a company to its environment ..." (more)
4.3 out of 5 stars  (18 customer reviews)

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Product details
  • Hardcover: 397 pages
  • Publisher: Simon & Schuster Ltd; New Ed edition (4 Aug 1998)
  • Language English
  • ISBN-10: 0684841487
  • ISBN-13: 978-0684841489
  • Product Dimensions: 23.9 x 15.2 x 4.1 cm
  • Average Customer Review: 4.3 out of 5 stars  (18 customer reviews)
  • Amazon.co.uk Sales Rank: 221,930 in Books (See Bestsellers in Books)

    Popular in this category:

    #27 in  Books > Business, Finance & Law > Reference & Education > Competition

    (Publishers and authors: Improve Your Sales)
  • Other Editions: Hardcover  |  Paperback (New Ed) |  All Editions

  • See Complete Table of Contents

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Product Description
Synopsis
This text unravels the rules that govern competition in business and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position a company to compete more successfully.

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First Sentence
The essence of formulating competitive strategy is relating a company to its environment. Read the first page
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