See buying choices for this item to see if it's one of the millions that are eligible for Amazon Prime.

37 used & new from £0.01
See All Buying Options
Have one to sell? Sell yours here
 
   
True Professionalism: The Courage to Care about Your People, Your Clients and Your Career
 
See larger image 
Share your own customer images
Publisher: learn how customers can search inside this book.

True Professionalism: The Courage to Care about Your People, Your Clients and Your Career (Hardcover)

by David H. Maister (Author)
4.2 out of 5 stars See all reviews (6 customer reviews)

Available from these sellers.


36 used from £0.01 1 collectible from £30.00
Other Editions: RRP: Our Price: Other Offers:
Hardcover 2 used & new from £27.29
Paperback (New Ed) 4 used & new from £9.99
Unbound Order it used

Customers Who Bought This Item Also Bought

Managing the Professional Service Firm

Managing the Professional Service Firm

by David H. Maister
4.8 out of 5 stars (10)  £8.99
The Trusted Advisor

The Trusted Advisor

by David H. Maister
4.4 out of 5 stars (5)  £8.39
Strategy and the Fat Smoker: Doing What's Obvious But Not Easy

Strategy and the Fat Smoker: Doing What's Obvious But Not Easy

by David H. Maister
5.0 out of 5 stars (1)  £16.24
Practice What You Preach!: What Managers Must Do to Create a High-achievement Culture

Practice What You Preach!: What Managers Must Do to Create a High-achievement Culture

by David H. Maister
5.0 out of 5 stars (5) 
Rainmaking: Attract New Clients No Matter What Your Field

Rainmaking: Attract New Clients No Matter What Your Field

by Ford Harding
5.0 out of 5 stars (4)  £8.99
› Explore similar items

Product details

  • Hardcover: 224 pages
  • Publisher: The Free Press (7 Jul 1997)
  • Language English
  • ISBN-10: 0684834669
  • ISBN-13: 978-0684834665
  • Product Dimensions: 24.3 x 16.5 x 2.1 cm
  • Average Customer Review: 4.2 out of 5 stars See all reviews (6 customer reviews)
  • Amazon.co.uk Sales Rank: 261,078 in Books (See Bestsellers in Books)

    •  Would you like to update product info or give feedback on images?

Product Description

Review
Donald GroningerExecutive Vice President and General Counsel, Bridgestone/Firestone, Inc.Provides a common sense blueprint for professional success, emphasizing the simple but often neglected principles that make for a fulfilling and productive career. Anyone who wants to be thought of as a professional will benefit from reading this book, Maister's insights apply to people at all levels of organizations and in a wide variety of industries and professions.

Product Description
A consultant challenges professionals to closely examine the meaning of their work and to reach beyond their grasp, and advises professional institutions that they should invest in skill building.

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product)
Check a corresponding box or enter your own tags in the field below
vt
personal mastery

Your tags: Add your first tag
 
See most popular tags

What Do Customers Ultimately Buy After Viewing This Item?

True Professionalism: The Courage to Care about Your People, Your Clients and Your Career
50% buy the item featured on this page:
True Professionalism: The Courage to Care about Your People, Your Clients and Your Career 4.2 out of 5 stars (6)
The Trusted Advisor
14% buy
The Trusted Advisor 4.4 out of 5 stars (5)
£8.39
Strategy and the Fat Smoker: Doing What's Obvious But Not Easy
13% buy
Strategy and the Fat Smoker: Doing What's Obvious But Not Easy 5.0 out of 5 stars (1)
£16.24
Managing the Professional Service Firm
13% buy
Managing the Professional Service Firm 4.8 out of 5 stars (10)
£8.99
Explore similar items
 

Customer Reviews

6 Reviews
5 star:
 (3)
4 star:
 (1)
3 star:
 (2)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.2 out of 5 stars (6 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
3 of 3 people found the following review helpful:
4.0 out of 5 stars Insightful & simple - but too hard to use., 12 Mar 1999
By A Customer
You're a consultant, lawyer, accountant or some other professional in a practice which needs to sell to survive.

This book gives good, simple, guidelines to succeed. Follow them and you'll do well.

Don't worry that your competition will do the same because many of the recommendations will get lost in the "Too Hard" basket. For example, Maister's treatment of unchargeable time is simple and cuts right to the chase: how is non-chargeable time measured? What is the RoI of this time? Is there a schedule or a programme for what is essential investment in the future?

The logic is impeccable, but it will lead to little action precisely because unchargeable time by definition doesn't contribute to the bottom line immediately.

It is a book which seeks out many of the sloppy, unimaginative practices prevalent in professional firms and provides practical remedies. It is a book that will be much recommended but too hard to use, and the reason why is best illustrated by Maister's recommendation on guarantees:

"Guarantee your work to the complete satisfaction of the client. If the client is not completely satisfied, accept that portion of the fee that reflects the client's level of satisfaction".

This stuff is just too scary. To trust clients and staff that much is asking a lot. To force a firm to live up to its marketing claims is, for most, a risk not worth taking.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
1 of 1 people found the following review helpful:
5.0 out of 5 stars A MUST for any professional in the service industry., 9 Aug 1999
By A Customer
Mr. Maister has written the "the bible" for the service industry. His concepts and views are on the money. True Professionalism is not a quick fix or trend, but a collection of timeless business advice.

This book is a must for any consultant and/or business leader in the service industry.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
3 of 10 people found the following review helpful:
3.0 out of 5 stars An orthodox context, 30 Jun 2001
By A Customer
This review is from: True Professionalism: The Courage to Care About Your Clients and Career (Paperback)
This book is good enough in terms of orthodox perspectives. However, it does not challenge the inherent issues in the so-called 'professional' industries and hence does not invoke much critical thinking.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

5.0 out of 5 stars An inspiring publication, a must for any professional
As a marketing professional in the service industry, i found this book inspiring in it's simplicity and inspiring in it's content. Read more
Published on 21 Aug 1998

3.0 out of 5 stars Good book - filled with common sense
It is recommended reading for anyone rendering professional services.
Published on 3 Nov 1997

5.0 out of 5 stars A courageous, thought-provoking and great book
Maister adresses fundamental issues in managing professionals and firms. He provokes by challenging the way many firms manage their professionals and the way professionals manage... Read more
Published on 10 Jul 1997

Only search this product's reviews


Customer Discussions

 Beta (What's this?)
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]

   

Listmania!

Create a Listmania! list

Look for similar items by category

Feedback

Managing the Professional...

Managing the Professional...

Professional service firms differ from other business enterprizes in... Read more
£14.99 £8.99

›Find similar items

 

More From David Maister

The Trusted Advisor

The Trusted Advisor by David H. Maister

This is a guide to professional success. In the modern world of... Read more
£13.99 £8.39

 

Boys Smell

Lynx Africa Body Spray and After Shave Gift set
But we make sure they smell good...

›Discover male grooming at Amazon.co.uk

  

Treat Someone

Amazon.co.uk Gift Certificates--available in any amount from £5 to £500 With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

  
Ad

Where's My Stuff?

Delivery and Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.
Continue Shopping: Top Sellers

amazon.co.uk Amazon Home
International Sites:  United States  |  Germany  |  France  |  Japan  |  Canada  |  China
Business Programs: Sell on Amazon  |  Fulfilment by Amazon  |  Join Associates  |  Join Advantage
Customer Service  |  Help  |  View Basket  |  Your Account
About Amazon.co.uk  |  Careers at Amazon
Conditions of Use & Sale |  Privacy Notice  © 1996-2009, Amazon.com, Inc. and its affiliates