Most Helpful Customer Reviews
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5.0 out of 5 stars
The Persona Principle Personifies Success, 27 Sep 2006
Authors Derek Armstrong and Kam Wai Yu have penned a brilliant `must-have' book that will change the way business owners, entrepreneurs and professionals do business. Expertly researched with numerous examples and stories, this incisive book is an easy read.
The Persona Principle: How to Succeed in Business with Image-Marketing shows you how to create and build a customized visible image, one that will be remembered. It succinctly puts into words the theories that I have been practicing the past few years--and then some! "The biggest obstacle to your success is invisibility," the authors say. Armstrong and Yu teach practical solutions that, if followed, ensures your visibility. What I liked most is that, unlike other marketing books, this one actually shows you how to do it in a smart, savvy and inexpensive way.
This book is not just for business owners, but also for anyone who wants to create a better, bigger, stronger, more successful image. The imaging techniques taught are a smorgasbord of valuable tips that will provoke you to identify what is hindering your success in your business and make changes accordingly. I was also impressed with the simple language used, instead of the technical and confusing jargon that is commonplace in most books of this type. You will understand this book!
As an avid fan of such visionary masters or marketing gurus like Stephen R. Covey, Dale Carnegie, Zig Ziglar, T. Harv Eker, Napoleon Hill and Og Mandino, I highly recommend that every business owner, professional or author like myself read this book. Derek Armstrong and Kam Wai Yu's book The Persona Principle: How to Succeed in Business with Image-Marketing belongs on a shelf next to any of these authors' works. If this book doesn't change your business for the better, I don't know what will. It's one of the BEST marketing books I've ever read!
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5.0 out of 5 stars
Underated Bible of everything you need to know about image., 9 Jul 1999
By A Customer
The books that are out there about image tend to be turgid, academic, and industry specific. This book fragments the mold to propose a simple and intelligent argument about image, organized in clear (actually coherent and logical - not just) steps. Overlook the occasionally shoddy writing and blatant self-promotion, and you'll find a treasure of insights into the elusivity of image-formation. I have been known to sleep with my book. You may too!! whew.
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5.0 out of 5 stars
Underated Bible of everything you need to know about image., 9 Jul 1999
By A Customer
The books that are out there about image tend to be turgid, academic, and industry specialized. This book fragments the mold to propose a simple and intelligent argument about image, organized in clear (actually coherent and logical - not just) steps. Overlook the occasionally shoddy writing and lower school imagery, and you'll find a treasure of insights into the elusivity of image-formation. I have been known to sleep with my book. You may too!! whew.
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