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Where the Suckers Moon: The Life and Death of an Advertising Campaign
 
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Where the Suckers Moon: The Life and Death of an Advertising Campaign (Paperback)

by Rothenberg (Author)
4.1 out of 5 stars See all reviews (7 customer reviews)
US List Price: $16.00
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Product details

  • Paperback: 496 pages
  • Publisher: Vintage Books (1 Dec 1995)
  • Language English
  • ISBN-10: 0679740422
  • ISBN-13: 978-0679740421
  • Product Dimensions: 20.1 x 13 x 3.3 cm
  • Average Customer Review: 4.1 out of 5 stars See all reviews (7 customer reviews)
  • Amazon.co.uk Sales Rank: 256,826 in Books (See Bestsellers in Books)

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Product Description

Synopsis
A chronicle of the brief relationship between a recession-plagued Subaru of America and its advertising agency is peppered with insider's perspectives on the modern advertising world. Reprint. 15,000 first printing.

From the Author
Reviews of "Where the Suckers Moon"
"A delicious, subtly subversive fly-on-the-wall exploration...It is our great good fortune that Mr. Rothenberg decided to bear witness and unblinkingly recount what he saw...This level of observation, so precise it is almost anthropological, elevates his tale beyond the making of an advertising campaign."
-- Joseph Nocera, The New York Times Book Review

"Anyone who has ever admired a commercial's creativity or groaned at its inanity will relish this behind-the-scenes story...Elegantly organized, sharply perceived, `Where the Suckers Moon' is a first-rate meditation on the way our commercial culture seduces all of us."
--Tessa DeCarlo, San Francisco Chronicle

"A superb reporting job, full of the kind of detail that will set tongues wagging all through the ad biz."
--Lesley Hazelton, The Washington Post

"Mr. Rothenberg's `Where the Suckers Moon' must fascinate anyone remotely interested in advertising and communications. His awesomely detailed, engaging book hums along, driven by its brilliant, premium, high-octane narrative fuel...He sweeps us away, awes us with his ability to marshal facts , blend in the fun stuff, the minutiae, the biographies, history."
--Fred Danzig, Advertising Age

"An intricately detailed narrative of the process by which agency and client come together, collaborate -- and come apart...This is a vivid tale, acutely observed and smartly interpreted."
--Mark N. Vamos, Business Week

"Like `The Devil's Candy,' the book Randall Rothenberg has written is a page-turner."
--Elliott Curson, Philadelphia Inquirer

"Dazzling...I learned a lot from this book...You'll laugh, you'll cry, you'll start twitching."
--Barbara Lippert, Adweek

"I've collected hundreds of books written by and about advertising people over the years, but none is more engrossing than a new one by Randall Rothenberg titled `Where the Suckers Moon.' [It is] written like a novel but researched and documented like a doctoral thesis...The book offers so many insights that it's hard to choose where to begin."
--Bob Lamons, Marketing News

"Engrossing...Reads like David Mamet on speed."
--Karen Stabiner, Los Angeles Times

"A refreshingly insightful and highly entertaining book...It is also the story of our business."
--Gary Goldsmith, Advertising Age's Creativity

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Customer Reviews

7 Reviews
5 star:
 (3)
4 star:
 (2)
3 star:
 (2)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.1 out of 5 stars (7 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
4.0 out of 5 stars Fascinating chronology, but author sometimes gets in the way, 4 Oct 2002
By Robin Johnston (London) - See all my reviews
(REAL NAME)   
"Where the Suckers Moon" will be fascinating for anyone who has worked in advertising or marketing, particularly automotive. However, it also provides good insights for people who want to know the hows and whys of advertising creation.
That said, it should not be viewed as definitive. The agency eventually appointed are arguably the most radical choice the client could have made and the resulting campaign, including the thought process that goes into its creation, is perfectly suited to the point the author seems to want to make about the advertising industry in general.
The writing style is sometimes intrusive, the "prose" sometimes getting in the way of what is a highly interesting story that doesn't requre the additional embellishment it is frequently given.
Still, Mr Rothenberg has obviously researched his subject well, and the histories of each of the main protagonists provide a good basis for deeper understanding the main plot.
Well worth a read, but don't attempt any inductive reasoning about the ad industry as a result of having read it.
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5.0 out of 5 stars Great journalism!, 7 Aug 2002
Reading "Where the suckers moon" was not only a great insight in the nasty business of picking the right ad agency for your company, but also a reminder of how to management tough projects and last but not least: That good journalism can be achieved if the energy and dediciation is there. This book is just such a great read! I wish there would be a "Part II".
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4.0 out of 5 stars Gripping story, sometimes obtrusive author, 11 Mar 1999
By A Customer
_Where the Suckers Moon_ benefits from a well-crafted story with fascinating "characters" and relationships. The internal power struggles of Subaru of America, the tempestuous relationship between S.O.A. and Wieden & Kennedy, and the history of both agencies all combine in Rothenberg's capable hands into a book that's quite readable and very difficult to put down.

The one major flaw in the book is Rothenberg's contempt for the advertising industry. (If he doesn't feel contempt for the industry, he certainly mimics it well...) Rothenberg paints an unflattering portrait, but all-too-often it seems as though there are other ways to consider his subjects that he's resolutely not showing the reader.

In the penultimate chapter, for example, Rothenberg's language paints Wieden & Kennedy as whipped curs, not so much humbled by their experiences as cut off at the knees. Perhaps this is how things were, but even given the circumstances Rothenberg himself details in the novel, it's hard for me not to have more sympathy for W&K than Rothenberg evinces. That lack of sympathy, or empathy, keeps the book from greatness.

Still, quite worth the reading.

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Most Recent Customer Reviews

5.0 out of 5 stars funny, moving, scary
this is the best book on advertising i've ever read. it's more in-depth and wiser than the tub-thumping books by luke sullivan, etc. Read more
Published on 2 Mar 1999

3.0 out of 5 stars An Interesting Behind the Scenes Look at Advertising
This book can be read in two ways:

1) the history of advertising in America 2) the history of Subaru and how it handles its advertising. Read more

Published on 30 Aug 1998

5.0 out of 5 stars excellent insight into the life and death of an ad campaign
The ideal case study for anyone inside the advertisig business. Not only do the authors weave a good tale of the development of an ad campaign, but they also give a wonderful... Read more
Published on 22 Aug 1998

3.0 out of 5 stars Interesting in-depth view at the birth of an ad campgaign.
"Where the Suckers Moon" starts out with a very interesting premise, whether you are a fan of the advertising world or not. Read more
Published on 12 Nov 1997

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