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13 of 15 people found the following review helpful:

5.0 out of 5 stars Anyone dubious about consumerism should read this book!, 11 Jun 2002

By A Customer

This review is from: The Hidden Persuaders (Hardcover)

Anyone dubious about consumerism should read this and anyone who supports it cannot morally justify it in light of this staggering book. Packard wrote a meticulously researched, highly readable and shocking account of how the subconcious minds of the American public have been manipulated by the use of psychological testing to sell them mass produced good from the 50s onwards. This book needed to be written and is an unsettling and often sickening account of the lengths to which advertisers have gone to pursuade consumers to buy.

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4 of 4 people found the following review helpful:

4.0 out of 5 stars A groundbreaking book on marketing and consumerism., 12 April 2007

By	Jay "The Amazon Reviewer" (Mauritius) - See all my reviews (TOP 500 REVIEWER)

This review is from: The Hidden Persuaders (Hardcover)

A popular phrase entitled 'We have ways to make you think' is fully exemplified in this book written half a century ago. Fast forward to today and we discover that these theories form the crux of Segmentation, Targeting and Positioning (STP) the 3 most important words in Marketing. With a more Politically Correct (PC) society, many of these perceptions have been dispelled but have given rise to others with the rise of the Web and E Marketing. A groundbreaking book on marketing and consumerism.

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