Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.

 

or
Sign in to turn on 1-Click ordering.
 
   
More Buying Choices
23 used & new from £6.73
Have one to sell? Sell yours here
 
   
The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells
 
 
Share your own customer images
Search inside this book

The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells (Paperback)

by Robert W. Bly (Author) "IN THE WORLD of offline direct marketing-the world I come from-copywriters are high on the totem poll ..." (more)
4.0 out of 5 stars See all reviews (2 customer reviews)
RRP: £14.99
Price: £11.49 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £3.50 (23%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Only 1 left in stock--order soon (more on the way).

Want guaranteed delivery by Tuesday, July 21? Choose Express delivery at checkout. See Details
17 new from £7.13 6 used from £6.73
Other Editions: RRP: Our Price: Other Offers:
Hardcover 6 used & new from £14.00

Frequently Bought Together

The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells + Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time + Call to Action: Secret Formulas to Improve Online Results
Price For All Three: £37.47

Some of these items ship sooner than the others. Show details

Customers Who Bought This Item Also Bought

Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time

Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time

by Veloso
4.1 out of 5 stars (11)  £15.99
The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells

The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells

by Robert W. Bly
4.6 out of 5 stars (9)  £9.09
Call to Action: Secret Formulas to Improve Online Results

Call to Action: Secret Formulas to Improve Online Results

by Bryan Eisenberg
2.8 out of 5 stars (5)  £9.99
Tested Advertising Methods (Prentice Hall Business Classics)

Tested Advertising Methods (Prentice Hall Business Classics)

by Caples
4.8 out of 5 stars (5)  £8.96
Write To Sell

Write To Sell

by Andy Maslen
4.6 out of 5 stars (30)  £6.49
› Explore similar items

Product details

  • Paperback: 336 pages
  • Publisher: McGraw-Hill Contemporary; 2 edition (1 Mar 2003)
  • Language English
  • ISBN-10: 0658020994
  • ISBN-13: 978-0658020995
  • Product Dimensions: 22.6 x 15 x 2 cm
  • Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 276,028 in Books (See Bestsellers in Books)

    •  Would you like to update product info or give feedback on images?

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
We Want to Read Your Book
   www.DorrancePublishing.com    Publishing poetry, novels, memoirs, how-to, religious, most genres. 
  
 

Product Description

Product Description
Today's number 1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy. In "The Online Copywriter's Handbook", Robert Bly - one of the world's most honored copywriters and the bestselling author of "The Copywriter's Handbook" - turns his attention to the unlimited marketplace of the Internet. The result? The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web. While the psychological hot buttons and decision drivers may be similar, the techniques of persuasion online are different - often dramatically different! Look to "The Online Copywriter's Handbook" for inside tips on how to write brilliant copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; E-zines; Web-based documents; and more! Let today's master copywriter show you how to take your online copywriting to the next level of effectiveness, success, and profitable results!

From the Publisher
 Author Robert W. Bly is the author of nearly 50 successful business and marketing books including the best selling The Copywriter's Handbook. He is considered to be one of the top copywriting experts in the world.
 Focused succinctly on online copywriting. Covers the fundamentals of writing effective copy for the Web as well as specific Web copywriting tasks.
 Includes sample Web pages and other Internet promotions readers can use as models for their own efforts

 Appendices point readers to helpful Web sites and other resources. --This text refers to an out of print or unavailable edition of this title.

See all Product Description

Inside This Book (Learn More)
First Sentence
IN THE WORLD of offline direct marketing-the world I come from-copywriters are high on the totem poll. Read the first page
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product)
Check a corresponding box or enter your own tags in the field below
gfb3 library
been done before

Your tags: Add your first tag
 
See most popular tags

What Do Customers Ultimately Buy After Viewing This Item?

The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
49% buy
The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells 4.6 out of 5 stars (9)
£9.09
The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells
24% buy the item featured on this page:
The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells 4.0 out of 5 stars (2)
£11.49
Write To Sell
11% buy
Write To Sell 4.6 out of 5 stars (30)
£6.49
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
11% buy
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters 5.0 out of 5 stars (2)
£10.49
Explore similar items
 

Customer Reviews

2 Reviews
5 star:
 (1)
4 star:    (0)
3 star:
 (1)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.0 out of 5 stars (2 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
20 of 21 people found the following review helpful:
3.0 out of 5 stars The Good, the Bad, and the Plain Wrong, 26 Nov 2002
By Richard Leader (UK) - See all my reviews
(REAL NAME)      
This review is from: The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells (Hardcover)
This book is curious - there is much in it that is good. But there are some glaring problems with it too.
First up: It is not a "handbook" as the title suggests - a handbook to me is a reference tool that you can dip in and out of more easily than this book.
Secondly: Bly is a marketing specialist - and seems to see the web almost entirely as a marketing tool. This is naive.
Thirdly: Bly needs to get a passport. The book is so American in tone, it isn't true! How about this from the opening chapter: "Prospects speak and read English (or their native language if they live outside of the United States)". It might surprise Bly that English comes from... England!
Fourthly: (And more seriously) Bly is inaccurate on some usability and technology points. He claims that Flash is merely an animation tool to be used "like a PowerPoint slide show". Flash when well used is an extremely dynamic interactive tool. He also claims it is good practice to underline text to make it stand out. Many usability experts would disagree.

These (quite serious) points aside, there is some good content in this book. But I think others say it better. Bly maybe a good marketer, but I don't think he's the best online marketer. Sorry.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
6 of 9 people found the following review helpful:
5.0 out of 5 stars The Most Valuable Internet Book You'll Read This Month, 2 Jul 2002
This review is from: The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells (Hardcover)
An excellent book.

This book will make you think about the entire purpose of your website. It will focus your writing and of all the books I've read about the Internet this one will teach you the most important lessons yet.

It's all very well to say that content is king but there is plenty content out there that sucks.

This book will teach you the secret of selling stuff without a salesperson. It will open your eyes to the power of well written copy and in case you didn't get it already, it will demonstrate why good content really is the most important aspect of online sales.

Sales isn't just about money its about turning ideas into action.

This book does just that, so go buy it!

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Only search this product's reviews


Customer Discussions

 Beta (What's this?)
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]

   

Listmania!

Create a Listmania! list

Look for similar items by category

Feedback

Web Metrics: Proven Methods for...

Web Metrics: Proven...

"...A great book which actually manages to make a boring subject worth... Read more
£20.99 £17.84

›Find similar items

 

More From Robert W. Bly

The Copywriter's Handbook...

The Copywriter's Handbook: A...

"This book succeeds on two levels. For beginners, it offers a clear... Read more
£10.99 £9.09

 

Up to 53% off Braun Series Shavers

Braun Series 3 390cc Clean & Renew System Rechargeable Foil Electric Shaver
Get in touch with your smooth side with Braun Series shavers, now with Gillette blade technology.

›Discover Braun Series at Amazon.co.uk

  

Treat Someone

Amazon.co.uk Gift Certificates--available in any amount from £5 to £500 With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

  
Ad

Where's My Stuff?

Delivery and Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.
Continue Shopping: Top Sellers

amazon.co.uk Amazon Home
International Sites:  United States  |  Germany  |  France  |  Japan  |  Canada  |  China
Business Programs: Sell on Amazon  |  Fulfilment by Amazon  |  Join Associates  |  Join Advantage
Customer Service  |  Help  |  View Basket  |  Your Account
About Amazon.co.uk  |  Careers at Amazon
Conditions of Use & Sale |  Privacy Notice  © 1996-2009, Amazon.com, Inc. and its affiliates