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Fashion Marketing (Paperback)

by Mike Easey (Editor), Patricia Gray (Editor), Christine Sorensen (Editor), Sharon Thompson (Editor), John Willans (Editor) "The fashion industry employs approximately 300 000 people and accounts for about one-sixteenth of all consumer expenditure ..." (more)
1.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Paperback: 213 pages
  • Publisher: WileyBlackwell (9 Dec 1994)
  • Language English
  • ISBN-10: 0632034599
  • ISBN-13: 978-0632034598
  • Product Dimensions: 24.1 x 17.1 x 1.9 cm
  • Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 814,004 in Books (See Bestsellers in Books)

    Popular in this category:

    #35 in  Books > Science & Nature > Engineering & Technology > Production, Manufacturing & Operational > Materials & Industries > Clothing

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  • See Complete Table of Contents

Product Description

Product Description

Marketing has recently been recognized as an indispensable component o fashion and clothing courses. This book has been written to satisfy students' requirements. There is increasing recognition of the importance of marketing in fashion and clothing education.
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The fashion industry employs approximately 300 000 people and accounts for about one-sixteenth of all consumer expenditure. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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1 of 27 people found the following review helpful:
1.0 out of 5 stars Appauled!, 23 Nov 2007
By Emma (York, England) - See all my reviews
This review is from: Fashion Marketing (Paperback)
I first ordered this book on the 11th Oct 2007 and was told by Amazon that it would be delivered at the end of Oct 2007 which was fine. The end of October came and I recieved an email saying that there had been a delay and I would be recieving the book by the end of November 2007. This was an inconvienience but something which I was prepared to happen. The end of November came and I recieved another email, this time saying that there was further delay and that the book would be dispatched on the 26th April 2008, over 5 months after the orignal order date. I found this service appauling considering I could have went to the shop and got it there and then. I wont be ordering from this site in the future as I have lost all faith in the company and the lack of customer service is disgusting! I dont think the 1 satr rating is deserved as the guy who wrote it is a lecturer of mine, the 1 star is purely for services rendered.....or not.
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