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The Numerati (Hardcover)

by Stephen Baker (Author)

3.3 out of 5 stars See all reviews (3 customer reviews)

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Product details

Hardcover: 256 pages
Publisher: Houghton Mifflin Company (12 Aug 2008)
Language English
ISBN-10: 0618784608
ISBN-13: 978-0618784608
Product Dimensions: 21.2 x 14.6 x 2.4 cm

Average Customer Review: 3.3 out of 5 stars See all reviews (3 customer reviews)

Amazon.co.uk Sales Rank: 580,606 in Books (See Bestsellers in Books)

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Product Description

Review

`Baker knows his stuff and knows his subjects' --Sunday Times

"written in a breezy journalistic style and it avoids sensationalism even when this must have been tempting"
--The Times

`Baker knows his stuff and he knows his subjects'. --Sunday Times --This text refers to an alternate Hardcover edition.

Review

`Baker paints an apocalyptic picture of a world teeming with data'

`Strikingly well-argued' --This text refers to an alternate Hardcover edition.

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	74% buy the item featured on this page: The Numerati 3.3 out of 5 stars (3)
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Customer Reviews

3 Reviews

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3.3 out of 5 stars (3 customer reviews)

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Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars Targeting customers through their data trails, 19 Sep 2008

By	Neil Lewis (London) - See all my reviews

Companies, political parties, advertisers and individuals are harnessing the masses of data in our increasingly digitised world to know more about us than ever before. Businesses like Amazon and Google sift through our every click (and solicit our feedback) to find out more about us so they can customise what they sell us, both to keep us happy as customers and to increase their profits. Supermarkets use loyalty schemes to pinpoint their sales promotions to good prospects in increasingly elaborate ways. Political parties know who the floating voters are and what messages will make them vote for their policies. How do they do it, and what are the implications for our privacy? There are few technical details here, but this is a good introduction to the world of data mining.

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3.0 out of 5 stars Disappointing, 8 Mar 2009

By	David Bradshaw "hassleddad" (London) - See all my reviews (REAL NAME)

This is well written journalism that concentrates on the numerati themselves. Nothing wrong with journalism per se (I was a journalist myself for some years), but there's a bigger story to be written about than this. I was hoping for a more insightful analysis of the techniques, implications and/or limitations of mathematical and statistical analysis being applied at massive scale on the world around us. But what the author delivered was a set of interesting anecdotes.

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0 of 1 people found the following review helpful:

2.0 out of 5 stars The Numerati - a Book, 10 Feb 2009

By	Mr. F. J. Garlick (UK) - See all my reviews (REAL NAME)

This review is from: The Numerati: In Which They'll Get My Number and Yours (Hardcover)

This is an interesting book but it does in essence repeat it basic premiss over and over again and one wonders what the point is after a while or what anyone might do about the fact that ones every click is recorded somewhere.

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